Did you know you can run tests to see what organic content performs better? Use the Facebook Post Testing Tool in Facebook Creator Studio Measuring what is working and what is not is an important time saver in Social Media Marketing. Facebook provides a free tool that anyone with Facebook page admin access can use to test organic content to see how well it’s performing. Ensuring you are reaching the right people with the right message at the right time.
To use the tool, Go to Facebook Creator Studio You then create 2-4 organic post and release these posts to a small sample of your audience to determine which version receives the best response. The post that people responded to best (depending on the metric you choose) is automatically displayed on your page and shown to your entire audience.
The Post Testing tool helps you assess your organic posts’ performance and reveals invaluable insights. You’ll see what elements are successful and what needs improvement.
You’ll gain a deeper understanding of your audience on Facebook—what type of content they respond to and what entices them to engage with your posts.
With a greater understanding of what your audience prefers, you’ll be able to devote your marketing dollars more. Enabling you to create useful content that resonates with your audience and has the best chance for higher conversion rates.
Follow @thesocialprof for the more social media marketing tips. Kellie Emrich, DBA Marketing Professor and Coach