Experiential Learning

Are you interested in having your business collaborate with students to develop your marketing strategy?
My classes at Tri-C focus on Social Media Marketing for small businesses in the Cleveland community. We offer the following services:

Social media listening, including a social media audit
Building buyer personas for social media
Platform evaluation
Content development
Process/calendar creation
Social media strategy, including analytics

Let us help enhance your social media presence and strategy with fresh ideas and insights from students.

Business Requirements

Local Small Business or Nonprofit – Cleveland or Northeast Ohio
Ability to meet with students 4 times for 1-2 hours including project/business overview, milestone reviews, final presentation
Answer emails with questions at least 1/week over a 16 week period
Have a desire to implement social media marketing into their business long term and/or have the desire to review and consider different social media marketing strategies

Student Project Deliverable Overview

Business/Branding Profile and Goals

Gather information on the business and brand. Collect details such as the tagline, logos, mission/vision, brand description, products/services, goals, history/story, and founders.
Create 3 SMART goals with objectives for the Social Media Strategy.

Social Media Audit

Conduct an analysis of the business and its competitors on the internet, focusing primarily on social media.
Collect all URLs for the business’s social platforms and document how and what they are posting.
Collect the same information for at least 3 competitors.
Analyze the results to identify best practices.

Analysis with Buyer Personas Matched to Promotional Mix and Content

Understand your audience to develop a successful social media strategy.
Create buyer personas to gain unique insights and direction for targeting each element of the promotional mix.

Content Strategy/Calendar

Summarize the key content themes for the social media strategy.
Develop a content calendar for 1-3 months.

Analytics Plan

Create a spreadsheet for measuring the goals and objectives.

Final Social Media Strategy Presentation

Present the complete project using PowerPoint.
Submit the final Social Media Strategy document as one complete workbook.

Faculty Resources for Experiential Learning

Reach out to me with details about your business.