Meta has introduced a new algorithm for 2026 called Andromeda. I am thinking this is after Greek Mehtology and the grand scale and function of the new system.  Andromeda focuses on advertising, not organic posting. I’ll cover ad-specific changes in the second section of this post. First, let’s review what’s changed (and what hasn’t) when it comes to posting content, there aren’t many major updates, but these are important reminders for marketers.
 
Posting Advice for the Facebook Feed Algorithm
1. Test Creative That Taps Into Different Motivators
Your content should speak to different psychological drivers. Rotate posts that focus on:

• Pain points
• Desired outcomes or pleasure
• Testimonials and social proof
• Curiosity hooks
• Direct questions

 
2. Meaningful Engagement Matters More Than Vanity Metrics
Meta now prioritizes depth of engagement, not surface-level reactions.
The algorithm favors:

• Shares
• Comments (especially longer, thoughtful ones)
• Watch time

Over passive actions like likes.
 
3. Scroll-Stopping Content Wins
The algorithm rewards content that makes users stop scrolling and stay engaged, even if they don’t click, like, or comment.
Attention matters.
 
4. Reels and Carousels Still Perform Well
Reels and carousels continue to get strong reach—especially when they:

• Spark conversation
• Encourage comments
• Keep users watching or swiping

 
5. Organic Reach Alone Is Rarely Enough
Organic posting by itself is no longer a reliable growth strategy.
Boost or promote content that already shows strong engagement signals to extend its reach.
 
Advertising on Facebook and Instagram with New Algorithm
This is where Andromeda has made the biggest impact.
1. Targeting Has Fundamentally Changed
Ad targeting now works very differently:

• Old system: Advertisers chose the audience using interests, behaviors, and demographics.
• New system: Meta chooses the audience based on your ad creative.

Your visuals, copy, and messaging now determine who sees your ad.
 
2. Broad Targeting Often Outperforms Detailed Targeting
Because Andromeda is so advanced, broad audiences often perform better than tightly defined interest or behavior targeting.
In most cases, it’s best to:

• Use broad targeting
• Let Meta’s AI find the right audience

Exceptions include:

• Location-dependent businesses
• Highly specific niche products
• Regulated industries (health, finance, housing, etc.)

 
3. Stop Over-Controlling Placements
Restricting ads to placements like:

• “Facebook Feed only”
• “Instagram Reels only”

Let the algorithm choose placements to maximize performance and efficiency.
 
What Success on Facebook Now Depends On
✔ Creating engaging, shareable content that sparks conversation
✔ Prioritizing original, high-quality videos and Reels
✔ Using analytics to guide timing, formats, and creative decisions
✔ Supporting key content with paid promotion
✔ Understanding that audience visibility may vary based on feed preference

I will keep this list updated as I learn more! 

Follow @thesocialprof on Facebook, Instagram, or YouTube

Kellie Emrich, DBA
Marketing and Business Professor 

Creating content can be a daunting task.  Especially with the quantity and quality needed for successful social media marketing. This is why it is important to have strategies that do not include creating content from scratch every time.

That’s right, your best work can (and should) be reused, refreshed, and repurposed.
Repurposing content is a powerful strategy that maximizes your time and still delivers the content an audience needs and will engage with.
 
Here’s how to make your existing content work harder for you:

1.Break Content Down
Blogs, newsletters, podcasts, and videos can make great short-form content.  Pull out key insights and turn them into:

• 3–5 short-form social posts
• 2–3 engaging LinkedIn carousel posts or text updates
• 1–2 image posts with shareable statements from your content

Use AI tools like ChatGPT to help summarize or caption your long-form content faster. Just don’t forget to add your authentic brand voice, that’s what keeps your audience coming back.

2.Update and Reshare “Old” Content as It’s New to Someone!
There is a good chance that not everyone in your audience saw your original content. Algorithms shift fast, and new followers discover you daily. So don’t be shy about resharing or updating older content.

• Add a new perspective. Refresh stats, visuals, and examples.
• Create new visuals. Try a fresh graphic design using your brand palette
• Reshare strategically. Schedule reposts every 90–120 days, especially for evergreen tips or educational content.

Remember: repetition builds recognition. The more your audience sees your message, the more likely they are to remember and act on it.

3.Reinvent the Format
Not every audience member consumes content the same way, and that’s a good thing.
Remix content across formats:

• Written → Video: Turn a popular blog into a short explainer video.
• Video → Written: Transcribe a webinar or podcast, then shape it into a blog post, quote graphic, or carousel.
• Text → Visual: Convert quick stats or takeaways into infographics or story slides.

Short-form videos continue to outperform text-based posts in 2025, but variety builds trust, so mix it up.

4. Cross-Promote Everywhere
Don’t let your content sit on just one platform. Cross promotion helps you reach new audiences without extra work.

• Publish your blog on LinkedIn Articles to reach a professional audience.
• Share a snippet in your email newsletter, linking back to your website.
• Add your latest blog link to your email signature and Link in Bio.

Each channel amplifies your voice and creates more opportunities for discovery.
 
In today’s world, where attention is everything, repurposing isn’t just recycling; it’s a good strategy. Content can take many forms and reach people in different ways.
So when you’re planning for social media marketing, ask yourself:
“How can I give this content a second life?”
Because in 2025, the best marketers aren’t the ones always making new content, they’re the ones making it go further.

A.I. tools are everywhere right now, and it’s easy to feel like you need to jump in just to keep up. As an educator, I’ve always been curious about new tools and how they can enhance the way we work and connect. But before we dive in headfirst, it’s worth hitting pause to reflect on our process.

Whether you’re leading a classroom, running a business, or building community, we know that technology should support our values, not steer them. The real power of A.I. isn’t just in what it can automate or create — it’s in how we choose to use it. When guided by thoughtful, human-centered decisions, A.I. can absolutely help us work smarter and more creatively
Here are seven key reminders for using A.I. in a way that’s responsible, ethical, and aligned with your mission. Whether you’re just getting started or already experimenting with tools, these tips will help you stay grounded in what really matters.
 
1. Start with Values, Not Tools
Technology evolves quickly, but your business values remain constant. A.I. policies and decisions should be rooted in those values, especially if your brand stands for equity, inclusion, or trust. Build in ethical checkpoints to review A.I.-generated content for bias, accuracy, and tone.
Tip: Write down your top 3 brand values and keep them visible as you evaluate or use any A.I. tools. If a tool or output doesn’t align, pause and reassess.
 
2. Protect Data and Privacy
Avoid uploading sensitive or proprietary data into platforms you don’t control. Understand that some tools may use your inputs to train their models. Protecting your customer and business data is a matter of both ethics and security.
Tip: Review the privacy policy of any A.I. tool you use and create a simple “What Not to Upload” checklist for your team.
 
3. Bias, Accuracy, and Harm
A.I. outputs are only as reliable as the data behind them, and that data may carry historical biases or blind spots. A.I. tools can “hallucinate” (make up false information) or return biased or offensive results. Always apply human review.
Tip: Assign a “second set of eyes” before publishing any A.I. assisted content, especially for public-facing messaging.
 
4. Transparency Builds Trust
Be clear when A.I. is used in your content. Whether it’s assisting with a draft or generating images, transparency signals integrity. A good rule of thumb: if you hesitate to admit A.I. was used, it might be a sign to revisit how it’s being applied.
Tip: Add a short note or disclaimer when appropriate (Created with A.I)
 
5. Use A.I. Thoughtfully in Visual Content
Generated images can be powerful, especially when visualizing scenarios that are hard to capture. But use them responsibly: avoid deception, preserve dignity, and disclose when images are A.I. created. Consider how they might impact viewers emotionally or ethically.
Tip: If you create A.I. images, clearly label them as such in captions or alt text and consider how different audiences might perceive them.
 
6. Humans in the Loop
Keep people at the center. A.I. can automate tasks, but core decisions, like how and when to engage with customers, respond to errors, or represent your brand, should always involve human judgment.
Tip: Create a short list of decisions that should always involve a person (like replying to sensitive DMs or writing mission-critical copy).
 
7. Talk with Your Team
Before formalizing your A.I. approach, engage your team. Understand how they're already using A.I., where they see opportunities, and what concerns or questions they have. This ensures your policy reflects both operational realities and shared ethics.
Tip: Ask your team, “How are you using A.I. right now? What’s helping, and what feels off?”
 
Over the past year, I’ve spent a lot of time learning, testing, and talking with others about A.I., and I’ll be honest, it’s both exciting and overwhelming. There are powerful tools out there that can truly support the work we do, especially when it comes to saving time and boosting creativity. But what’s become really clear to me is this: the how matters just as much as the what.
 
A.I. can absolutely help us, but only when it’s rooted in the values that drive your work. I’ve learned that it’s not about keeping up with every trend but about asking better questions.
So, if you’re exploring A.I. too, my advice is simple: stay curious, stay human, and lead with intention. Let technology support you, but never let it replace what makes your business, classroom, or community uniquely yours.

Facebook Algorithm
Facebook’s algorithm continues to prioritize meaningful engagement and community-building. Here are some key changes and insights:

1. Facebook is emphasizing deeper interactions, such as longer comments and diverse reactions (not just "likes"). Posts that spark authentic conversations are very valuable.   
What You Can Do

• Instead of just sharing updates, ask your audience for their opinions. Example: “We just launched a new product! What’s one feature you wish every product like this had?” instead of “We just launched a new product”
• Share personal or customer stories and ask followers to share their own experiences.
• Industry-relevant but friendly debates encourage longer responses. Example: “AI is changing marketing fast—some love it, others worry about losing the ‘human touch.’ Where do you stand?”

 
2. While business pages are still relevant, content shared by individuals (especially employees) get more visibility than business pages.   
What You Can Do

• Share your business content from your personal profile and encourage employees to do the same.
• Encourage employees and advocates to share your content from their personal profiles as well as like and comment.
• Create and actively manage a Facebook Group centered around your brand’s niche.

 
3. Facebook is showing users more posts from accounts they don’t follow if the content aligns with their interests. This means discoverability has increased—your content can reach beyond your current followers if it's engaging.
What You Can Do

• Use Relevant Keywords & Hashtags – Facebook now integrates hashtags and AI-driven discovery, so include industry-relevant keywords and branded hashtags. Example: Instead of “Check out our new eco-friendly water bottle!” Try “Looking for a sustainable way to stay hydrated? Our eco-friendly water bottle is here! #SustainableLiving #EcoFriendly”

• Post Educational tips, industry insights, how-to guides
• Post behind-the-scenes videos, storytelling, success stories, and personal experiences. Provoke emotions in your posts
• Posting about industry trends or current events increases the chance of Facebook recommending your content.

 
4. It’s no longer enough to just post content. You need to engage in comments, reply quickly, and be part of the conversation.
What You Can Do

• Reply to comments and start conversations to boost visibility.
• Posting when your audience is most active increases visibility. Experiment with different posting times and track engagement patterns.
• Facebook now integrates recommended hashtags, so use them wisely.

5. Video Content – Short-form and long-form video still perform well—invest in quality video storytelling.
What You Can Do

• Use Facebook Reels 

Instagram Algorithm
1. Instagram also prioritizes consistent content that receives likes, comments, shares, and saves. Posts that spark meaningful interactions are shown to more users.
What You Can Do

• Encourage engagement by asking open-ended questions in captions and using interactive elements like polls and quizzes in Stories.
• Keep your captions and calls to action genuine and valuable to encourage organic engagement
• Reply to comments and DMs within three hours to boost visibility in the algorithm.
• Instagram rewards regular posting. Aim for daily, every other day, or at least twice a week for consistent visibility.

 
2. Unlike Facebook, Instagram still emphasizes new content meaning the newest posts appear first when users log in.
What You Can Do

• Post when your audience is most active to maximize reach.

 
3. Instagram populates feeds based on user interests and followed hashtags. If someone interacts frequently with content related to a certain topic, similar posts (even from accounts they don’t follow) will appear in their feed.
What You Can Do

• Experiment with different hashtags and analyze which ones attract the most engagement.
• Captions should spark discussion, storytelling, or insight. Ask open-ended questions to drive more comments.

 
4. Unlike Facebook, Instagram does not prioritize personal content over business posts. However, posts with higher engagement naturally perform better, so creating engaging content is key.
What You Can Do

• Focus on authentic, value-driven posts rather than promotional content

 
5. Short-form video content remains Instagram’s most favored format. High-performing Reels are pushed into the Explore page and non-followers’ feeds, increasing reach dramatically.
​What You Can Do

• Use trending sounds, captions, and effects to boost engagement on Reels.
• Short-form video remains king! Use trending audio, captions, and interactive stickers to make your content stand out.

As we dive into 2025, social media marketing is more dynamic than ever, with new features, algorithm tweaks, and emerging platforms reshaping how businesses connect with their audiences. Staying ahead of these changes is essential to maintain visibility and engagement. Here's a breakdown of  updates you need to know for 2025:

1. Algorithm Updates: Prioritizing Authenticity and Community
Social platforms are doubling down on rewarding genuine engagement over vanity metrics.  Focus on creating shareable, conversation-starting content and encourage your audience to interact in authentic ways.
Instagram & TikTok: Expect content that sparks meaningful conversations to rank higher, with algorithm updates favoring comments, saves, and shares over simple likes.
Facebook: Groups are still important, with an increased focus on fostering community. The platform is also refining its AI-powered feed personalization to surface content users are more likely to engage with.
LinkedIn: Quality thought leadership posts and consistent activity will dominate the feed as LinkedIn's algorithm rewards depth over frequency.
 
2. The Rise of New Platforms and Niches
Emerging platforms are gaining traction, offering exciting opportunities for early adopters. Keep an eye on emerging platforms and assess whether they align with your audience and brand voice before diving in.
 
BeReal Evolution: After its viral growth, BeReal is introducing branded content and ad-free creator collaborations, leaning into unfiltered authenticity.
Decentralized Social Networks: Platforms like Bluesky and Mastodon continue to attract users interested in privacy and decentralized control.
Audio Renaissance: With podcasting and live audio spaces still relevant, platforms such as Spotify and Clubhouse are experimenting with gamification and monetization for creators.
 
3. Features That Drive Conversions
Platforms are making it easier than ever for businesses to sell directly through social media.
 
Live Shopping: TikTok Shop and Instagram Live Shopping remain dominant, with creators playing a crucial role in driving sales. Expect new AR features to allow users to “try on” products virtually.
AI-Powered Ads: Meta and Google are leveraging AI to create more dynamic and personalized ad formats, making targeting more effective.
One-Click Payments: Platforms like X (formerly Twitter) and Pinterest are rolling out seamless, integrated payment systems for instant purchases.
 
4. AI and Automation Take Over
Social media management and content creation are being transformed by AI. Leverage AI to save time but ensure your content retains a personal, human touch.
 
Content Creation: AI-powered tools like Canva’s Magic Studio and ChatGPT are streamlining graphic design, copywriting, and even video editing.
Customer Service: Automated chatbots integrated with platforms like Instagram and WhatsApp allow brands to handle inquiries 24/7.
Content Moderation: Platforms are leaning on AI to identify harmful content faster and keep communities safe.
 
What Does This Mean for You?
2025 is shaping up to be a year of exciting shifts and opportunities in the social media space. Whether you’re a creator, entrepreneur, or marketer, the key to success lies in adaptability. Stay updated on platform changes, focus on authenticity, and embrace tools and trends that align with your brand goals.
 

2. Evaluate the effectiveness of your social media CONTENT.
Identifying top-performing posts and content themes. Analyze their success factors to formulate a plan for incorporating similar content in 2024. Simultaneously, assess underperforming content and decide whether to exclude it from the 2024 strategy or find ways to enhance its performance. 

​Resume Worded utilizes AI-powered technology to provide you with invaluable insights, complete with illustrative examples. This tool assists you in showcasing your accomplishments and skills, selecting the right structure and formatting, and avoiding common mistakes. This can significantly increase your profile's visibility to relevant connections. To get started, the tool offers a free trial, allowing you to upload your LinkedIn profile twice for feedback. I recommend taking advantage of this free feedback opportunity.
​
For those seeking additional assistance with their resume or LinkedIn, Resume Worded offers paid packages starting at just $19 per month. It's a worthwhile investment in your career advancement and personal branding efforts. But, the free access is enough to receive valuable feedback for anyone to improve their brand on LinkedIn..

I initially had hesitations about using Chat GPT because I found it mysterious and somewhat scary to hear about its capabilities. Also, as a big picture type of person, I needed to understand the industry of artificial intelligence and where Chat GPT came from before I would feel comfortable using the tool. After conducting some research, I was able to answer the questions I had and feel more confident in using Chat GPT. My hope is that my research can also benefit others who may have similar concerns. I also will tell you about a great place to use Chat GPT and it's not where you think!​

Where does Chat GPT come from? ​
Chat GPT was created by a business called OpenAI started by a group of entrepreneurs, including Elon Musk back in 2015.  The stated mission of OpenAI is the research, development, and commercialization of artificial intelligence.  Artificial intelligence (AI) is the ability of a machine to simulate human intelligence. 

OpenAI started as a nonprofit but eventually a for-profit subsidiary was created.  Microsoft is now a major investor in OpenAI Global LLC (the name of the for-profit company.) Several versions of Chat GPT were created before it was released to the public in November of 2022.  New versions continue to be released.  

Things to consider when using ChatGPT 
Protect Sensitive Information: Never input sensitive data into ChatGPT, as it is a third-party service that may store data for AI training purposes. This could potentially violate privacy regulations like the GDPR. 
Fact-Check: Always fact-check the information generated by ChatGPT, as it may not be entirely accurate. Treat its output as a rough draft. ​

        In the ever-evolving landscape of social media, new platforms are constantly emerging to capture users' attention and reshape the way we connect online. Meta, the parent company of Instagram, has recently launched Threads, an app designed for sharing text updates and participating in public conversations. Surpassing all expectations, Threads has an impressive user base of over 100 millio, cementing its position as the fastest-growing online platform in history. This remarkable achievement has even outpaced the growth of ChatGPT, the renowned OpenAI chatbot that took two months to reach the same milestone.

     To join Threads, users are required to sign up using their Instagram accounts. This seamless integration allows their profile details and follow lists to be automatically populated within the app. Unlike Twitter's real-time, reverse chronological timeline, Threads feature an algorithmic feed reminiscent of Facebook and Instagram. Additionally, the app expands users' content exposure beyond accounts they follow, enhancing unforeseen discovery.
        For the time being, Threads is exclusively available on mobile devices, reinforcing its commitment to a mobile-first experience. Furthermore, the platform takes a notable departure from Twitter by intentionally avoiding the promotion of hard news or political content. Instead, Threads focuses on fostering conversations around personal interests and shared experiences.
        Similar to Twitter's defining format, Threads limits posts to a concise 500 characters. However, it distinguishes itself by enabling users to include links, photos, and videos of up to 5 minutes in length. Furthermore, Meta envisions expanding Threads' compatibility with open and interoperable social networks, envisioning a future where the app seamlessly integrates with various platforms.

​In the ever-evolving social media landscape, nonprofits should stay abreast of the latest trends to effectively engage their audience, raise donations, and advance their causes. This article highlights six key social media trends that nonprofits can leverage in 2023 to maximize their impact:

Kellie Emrich, DBA
https://www.linkedin.com/in/kellieemrich/

Follow @thesocialprof on Facebook for more social media marketing tips

In 2023, social media listening and research have become indispensable tools for businesses and individuals seeking to thrive in the digital landscape. The ability to tap into the vast sea of online conversations and extract meaningful insights is a game-changer. By leveraging social media research, businesses can shape their strategies, forge meaningful connections with their audience, and adapt to the ever-evolving digital realm.
The power of social media listening and research lies in its ability to unravel the nuances of consumer behavior, identify market trends, and stay ahead of the competition. As we embrace the possibilities of 2023, let us harness the power of social media to unlock insights that will guide us

Follow @thesocialprof on Facebook for weekly social media marketing tips.

  In the digital age, harnessing the power of online platforms is crucial for nonprofits to expand their reach and maximize their impact. While many organizations focus on creating a strong website and social media presence, leveraging your Google profile can also be a game-changer. In this Blog, I will explore how you can effectively use your Google profile to support and promote your nonprofit, helping you connect with a wider audience, gain credibility, and drive meaningful engagement.

1. Utilize Google My Business

Google My Business (GMB) is a powerful tool that allows businesses, including nonprofits, to manage their online presence across Google Search and Maps. By claiming and optimizing your nonprofit's listing on GMB, you can increase your visibility and improve your chances of being discovered by potential supporters. Ensure that your GMB profile contains accurate information, such as your organization's address, hours of operation, and a detailed description of your cause. Encourage your supporters to leave reviews, which can boost your credibility and attract more people to engage with your nonprofit.
      2. Share Compelling Content and Updates
​Your Google profile provides an excellent platform to share compelling content and inform your audience about your nonprofit's activities and achievements. Utilize the "Posts" feature on your Google profile to share news, success stories, upcoming events, and volunteer opportunities. Regularly update your profile with fresh and engaging content to captivate your audience's attention and foster a sense of community. Consider integrating multimedia elements like photos and videos to make your posts more visually appealing and shareable.

For weeks now, I have been reading the recent blog posts and articles about digital trends for 2022. Many platforms have their agendas, but five consistent trends have appeared in all these recent publications.  Here I will summarize what I read and provide ideas on how to include these trends in a Marketing Strategy.  

s2. Social commerce will continue to grow.  Social commerce gives retailers a way of getting their product/service in front of potential customers through social networks like Instagram, TikTok, and Facebook.  Many retailers say large increases in revenue after opening up Instagram Shops and even larger increases with Livestreams.  Rob Illidge, CEO of social media agency Social Republic, stated consumers spend three times longer watching live videos than pre-recorded visual content.  Many platforms are quickly developing Shoppable Livestream solutions for businesses. Livestreams have also gotten a boost from the pandemic by offering a safe alternative to in-store shopping.         
​Action: 

• Don’t jump into Shoppable Livestreaming without a plan.  Read about the different livestream options from different platforms and strategically integrate this solution into your strategies.

• Facebook Shoppable Livestreaming
• Instagram Live Shopping

3. Sustainability and DEI.  Research shows that Sustainability and DEI have become increasingly important to consumers.  Consumers are switching to brands that reflect their wallet.
Action: 

• If you do not already have add core values and a DEI statement to your overall branding statements.  Make these transparent to the consumer on your website and marketing materials. 
• Demonstrate these statements through actions like to partner with a nonprofit or donating a portion of your time or revenue.

4. Integrating data collection methods that prioritize Consumer Privacy.  Many marketers do not realize that your audience is owned by Facebook, Twitter and Instagram or any other social media platform.  In addition, Google is getting rid of third-party cookies after 2022. 
Action:

• Be transparent about security and privacy in all digital media.
• Collect data directly from customers so you own the data - surveys, emails, website forms

5. E-commerce, New ways to Pay for Purchases like cryptocurrency, PayPal, and Venmo. Customers are looking for convenient options when they hit “buy now” or “donate now” for nonprofits.  Cut down on the number of clicks and offer flexibility for different types of consumers. 50% of consumers will abort their purchase if they don’t see their preferred payment system available (https://blog.saleslayer.com/)
Action:

• Implement multiple payment options for customers

      In order of volume of use, these are the most popular payment methods worldwide:

1. Digital wallets (Paypal, Venmo, Alipay)
2. Credit and debit cards (Visa, MasterCard)
3. Bank transfers
4. Virtual cards and currency
5. Coupons and store gift cards

Kellie Emrich, DBA
Social Media Marketing Professor
www.thesocialprof.com

​ 1. Know the problem you are solving for the audience. - Your content should be about the customer and what information they need. Not about your business and what products or services you are providing. Know the type of content that fits your buyer persona and write the content to them.
2. Use headings and subheadings – Have an eye-catching heading at the top. Then, create subheadings to break up every 1-3 paragraphs.
3. Use images – One image at the top and another 1-3 images throughout the content. But, make sure each image is relevant and adds to the content.
4. Keep paragraphs short, on average, 4 sentences. – Stay away from a long paragraph, instead break into 2 or 3 paragraphs. Readers tend to lose focus during longer paragraphs
5. Create lists or bullets where possible. - Readers enjoy looking at and reading a list or a set of bullet points instead of ideas separated by commas. Break processes up into steps and use bullet points to summarize a topic.
6. No underlining in your content, use bold or block quotes. – On the web, underlining text makes readers think there is a link.

Good luck on your writing journey. It's not easy, but nothing worth doing ever is.

Kellie Emrich, DBA
​

If you do not have a strategy to monitor your brand online, then someone else will do it for you. Imagine a negative comment, a question, or a review online about your business that you or not aware of. 82% of consumers read online reviews for local businesses. 84% of these consumers trust online reviews as much as personal recommendations (https://www.brightlocal.com). Social media is an amazing marketing tool, but you must monitor the conversation because there will be one whether you are controlling it or not. Protect yourself by incorporating Brand Monitoring into your strategy.

​Be a brand that is quick to respond and a trusted resource in your industry.  Remember, if you do not take control of what people are saying about you then someone else controls your image.  

Kellie Emrich, DBA
Follow @thesocialprof on Facebook