Learning How to Use Social Media for Marketing
Most small businesses want to market on social media but may not have time or expertise. I am immersed in social media marketing everyday teaching, generating resources and learning. This website is my collection of resources to help learn how to market on social media.
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Where Do You Start with Social Media for Marketing a Business?
Listen - Use the search box on the top social platforms (facebook, twitter, instagram, LinkedIn) to research audiences and the information they are craving. If you keep asking yourself where to start with social media, then then this is the right step for you.
Information to get started with Social Media Listening.
Review the social media presence for you and potential competitors by completing a social media audit. This is an essential step with social listening. The social media audit will help you get to know your current brand on social media and how it compares to competitors. Even if you do not have a brand yet, getting to know your competitors is important to your own strategy. Here is an example of an audit template.xlsx
Information to get started with Social Media Listening.
Review the social media presence for you and potential competitors by completing a social media audit. This is an essential step with social listening. The social media audit will help you get to know your current brand on social media and how it compares to competitors. Even if you do not have a brand yet, getting to know your competitors is important to your own strategy. Here is an example of an audit template.xlsx
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As a Professor of Marketing keeping up on social media trends and best practices is my career. I enjoy sharing my knowledge with students and business owners who do not have the time to keep up with social media marketing. Follow me on Social Media for updates in the world of social media marketing. |
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