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Social media marketing elevates your brand presence online. Every business needs a plan to utilize the digital environment. Why? Because the goal is to find customers and there are 3.8 billion active social media users. Social Media Marketing is listening, providing for and engaging with an audience online. A massive amount of potential customers uses social media. It's difficult to know where to begin. Don't give up, keep learning, the payoff is worth it! Use Social Media to Connect with the People Who Matter |
For continuous resources on Social Media Marketing join @thesocialprof
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Percentage of People Using Social Media on a Daily Basis
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5 Action Items to Start Marketing on Social Media
1. Social listening and research is the first step in social media marketing. You do not have to wait to launch your business to begin social media listening. You are researching your potential customers using information on social media platforms. Take the time to really listen and get to know what your customers care about.
Resource - How to get Started with Social Listening
2. Get to know the top social media platforms by getting to know who and why people use each platform. Then choose 1-2 and optimize those platforms for your business.
Understanding Facebook
Understanding Instagram
Understanding LinkedIn
Understanding Twitter
If you are new to Social Media do not let all the platforms confuse you. Start with Facebook. There are so many people on Facebook, if Facebook was a country, it would be the largest country in the world. It is best to start with 1 or 2 platforms, then trying to get to know them all at once.
3. When people succeed with social media marketing they know who they are and WHY their business exists. They know this from creating a brand, where everything written, posted, and shared relates back to their brand. In the world of social media marketing, delivering a consistent message through your brand creates value and trust. You can’t build a business without branding yourself and/or your business.
Resource - How to Build a Brand for Your Business
4. Become familiar with the 80/20 Rule for Social Media Marketing - 80% of digital marketing is providing content to help an audience, 20% is selling to a customer. This is why social listening and research is so important. You get to know your audience and the information they would like to have.
Resource - Learn about Content on Social Media for Marketing
5. Optimize your social media profiles and pages. Establishing an online identity is critical for your brand on social media. Optimizing each profile will build trust with your target audience.
Resource - How to Optimize a Social Media Profile
Resource - How to Build a Brand for Your Business
4. Become familiar with the 80/20 Rule for Social Media Marketing - 80% of digital marketing is providing content to help an audience, 20% is selling to a customer. This is why social listening and research is so important. You get to know your audience and the information they would like to have.
Resource - Learn about Content on Social Media for Marketing
5. Optimize your social media profiles and pages. Establishing an online identity is critical for your brand on social media. Optimizing each profile will build trust with your target audience.
Resource - How to Optimize a Social Media Profile
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The Social Prof
As a Professor of Marketing, keeping up on social media trends and best practices is my career. I know social media marketing is not easy, takes time, and is overwhelming. I enjoy simplifying what I learn for students and business owners who do not have the time to keep up with social media marketing.
Check out the services I offer. Subscribe to my monthly resource where I summarize the latest in social media marketing and provide resources to improve your Marketing. |
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I remember the beginning of my social media marketing journey. There was a feeling of not learning anything because I was learning so much. Frustrating, right?
There are so many resources and platforms. Strategies keep coming at you with no real process or sense that you will ever be able to accomplish anything. As a teacher of Marketing, I have witnessed the positive results from Social Media Marketing. I know it works! I continue to learn, share, and help others achieve success in using social media for marketing. Need some help with your market? Schedule Time Now |
