Social media marketing elevates your brand presence online. Every business needs a plan to utilize the digital environment.
Why? 3.8 Billion Active Social Media Users.
Why? 3.8 Billion Active Social Media Users.
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Social Media Connects You with Customers |
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Stay Relevant
Your brand exists on social media if you want it to or not. Take control of your brand by creating a brand voice that resonates with your ideal audience. You do this with social media audits, competitor analysis, and audience research that leads to fresh and engaging content for social media. That equals continual relevance and greater reach.
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Tip: Pay attention to keeping your profiles and images updated. Fill out the entire profile section on each platform you utilize, include high quality images and update often. Link social media accounts to your website and your website to social media accounts.
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Start Conversations
Talk with your customers not at them. Be a provider of information while focusing on content. Naturally start conversations by asking for feedback, input, or open-ended questions.
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Tip: Engage with your audience by responding to them and commenting on posts. Selling is only 20% of a social media strategy, 80% is providing content for your audience. Start communities your customers can identify with.
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Tell Your Story
Through social media you can share the mission of your business. Create stories that tell your history and the impact your business is making.
Through social media you can share the mission of your business. Create stories that tell your history and the impact your business is making.
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Tip: Share your own stories, but also the stories of people who have used your product or services. Videos are the best way to share stories. You will need to do more than just create these posts to get noticed. Do some paid advertising, create custom audiences, ask for others to share, and be willing to use trial and error to find what works best.
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The Social Prof
As a Professor of Marketing, keeping up on social media trends and best practices is my career. I know social media marketing is not easy, takes time, and is overwhelming. I enjoy simplifying what I learn for students and business owners who do not have the time to keep up with social media marketing.
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