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Learning How to Use Social Media for Marketing |
Social Media Marketing is listening, providing for and engaging with an audience online. The goal is to find customers, and it works. Why? Because there are 3.8 billion active social media users. A massive amount of potential customers are on social media. Learning how to use social media for marketing is the tricky part. It's difficult to know where to begin. Don't give up, keep learning, the payoff is worth it!
Percentage of People Using Social Media on a Daily Basis
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As a Professor of Marketing, keeping up on social media trends and best practices is my career. I know social media marketing is not easy, takes time, and is overwhelming. I enjoy simplifying what I learn for students and business owners who do not have the time to keep up with social media marketing. Follow me on Social Media for updates in the world of social media marketing.
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5 Action Items to Start Marketing on Social Media
1. Social listening and research is the first step in social media marketing. You do not have to wait to launch your business to begin social media listening. You might not know exactly the business you want to start, or you want to fine-tune an idea you have. Social listening is an essential way to start the journey of Social Media Marketing.
Resource - How to get Started with Social Listening
2. Get to know the top social media platforms and how you can use them for Marketing.
Resource - Overview of Top Social Media Platforms
If you are new to Social Media do not let all these platforms confuse you. Start with Facebook. There are so many people on Facebook if Facebook was a country it would be the largest country in the world. It is best to start with 1 or 2 platforms, then trying to get to know them all at once.
Resource - How to get Started with Social Listening
2. Get to know the top social media platforms and how you can use them for Marketing.
Resource - Overview of Top Social Media Platforms
If you are new to Social Media do not let all these platforms confuse you. Start with Facebook. There are so many people on Facebook if Facebook was a country it would be the largest country in the world. It is best to start with 1 or 2 platforms, then trying to get to know them all at once.
3. When people succeed at social media marketing they know who they are and WHY their business exists. They know this from creating a brand, where everything written, posted, and shared relates back to their brand. In the world of social media marketing delivering a consistent message through your brand creates value and trust. You can’t build a business without branding yourself and/or your business.
Resource - How to Build a Brand for Your Business
4. Become familiar with the 80/20 Rule for Social Media Marketing - 80% of digital marketing is providing content to help an audience, 20% is selling to a customer. This is why social listening and research is so important. You get to know your audience and the information they would like to have.
Resource - Learn about Content on Social Media for Marketing
5. Optimize your social media profiles and pages. Establishing an online identity is critical for your brand on social media. Optimizing each profile will build trust with your target audience.
Resource - How to Optimize a Social Media Profile
Resource - How to Build a Brand for Your Business
4. Become familiar with the 80/20 Rule for Social Media Marketing - 80% of digital marketing is providing content to help an audience, 20% is selling to a customer. This is why social listening and research is so important. You get to know your audience and the information they would like to have.
Resource - Learn about Content on Social Media for Marketing
5. Optimize your social media profiles and pages. Establishing an online identity is critical for your brand on social media. Optimizing each profile will build trust with your target audience.
Resource - How to Optimize a Social Media Profile
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The Social Prof
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I remember the beginning of my social media marketing journey. There was a feeling of not learning anything because I was learning so much. Well, that doesn’t make sense, does it?
When you are on the social media marketing journey, you understand the feeling. There are so many resources and platforms. You keep learning but never understand where to begin. Things keep coming at you with no real process or sense that you will ever be able to accomplish anything. As a teacher of Marketing, I have witnessed the positive results from Social Media Marketing. I know it works! I kept learning and creating new resources to help put the pieces of the puzzle together. I continue to learn, share, and help others achieve success in using social media for marketing. |