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Instagram, owned by Meta Platforms (formerly Facebook), is a leading social networking site for sharing photos and videos. It offers features such as captions, filters, settings adjustments, engagement tools, Stories, Reels, and more.
Who Is on Instagram
Who Is on Instagram
- Monthly Active Users (MAUs): As of 2024, Instagram has over 2 billion MAUs.
- Daily Active Users (DAUs): The platform boasts more than 500 million DAUs.
- Stories Usage: Approximately 500 million users engage with Instagram Stories daily.
- Total Content Shared: Since its inception, users have shared billions of photos and videos, with an average of 95 million photos uploaded daily.
- Engagement: Users generate approximately 4.2 billion likes per day.
- Age Demographics:
- 31.7% of users are aged 18-24.
- 30.6% are aged 25-34.
- This indicates that 62.3% of users are between 18 and 34 years old.
- Gender Distribution:
- Globally, 50.6% of users are male, and 49.4% are female.
- In the United States, 55.4% are female, and 44.6% are male.
- Geographical Distribution:
- India leads with 385.4 million users.
- The United States follows with 166.2 million users.
- Other countries with significant user bases include Brazil (135.1 million), Indonesia (99.4 million), and Turkey (58.5 million).
When to Use Each Format
- Reels: Use when you want to reach a broader audience and create engaging, trend-aligned content.
- Stories: Use for time-sensitive updates, behind-the-scenes content, and interactive elements like polls and quizzes.
- Posts: Use for high-quality images, detailed information, and content that you want to remain on your profile permanently.
