Here are my favorite resources to make social media marketing easier.  Most of them are free or inexpensive to use. There are so many different tools out there, so sharing  the ones I find consistent, affordable and easy to use.

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My Favorite Resources
Graphic Design for Non Graphic Designers - Canva
​Website Hosting - Bluehost 
Creating Landing Pages - ​Lead Pages
Free Video Creation - Adobe Spark
Free Font Tool - Font Squirrel 
Make your own Gif - Gif Maker 
​Free Images - ​​Pixabay, Unsplash
Image Templates - Image Templates from Hubspot​
​Data Sources - https://www.statista.com/ 

 ​Templates/eBook​​

Keyword Research Tools

• SEO Tool - Serpstat - Keywords, plus most other SEO statistics monitored and analyzed
• Answer the Public - 1 free search/day so be sure to use wisely, sign up is available for free or paid access
• SpyFu - You can also analyze competitor websites
• Buzzsumo - Limited # of free searches, so be selective, find keywords, influencers and content ideas
• Download Free Chrome Extension, Keyword Surfer - When searching in Chrome automatically gives you search statistics
• Keywordtool.io - Limited Free Resources, but still helps generate keyword ideas

• Google Trends

Royalty Free Music
https://www.audiohero.com/

Podcasting
https://www.podcast.co/

Social Media Listening Tools

• Social Searcher - ​Free Social Media and Web Monitoring Tool
• ​www.feedly.com
• Quora
• Facebook Ads Manager

​Website Performance Tool

• ​SEM Rush

Finding and Creating Content
​Content Ideas
Writing for Social Media
​Cheat Sheet for blogging and emails
Employee Advocacy Program 

​Branding
Resource for creating stories, My Story Brand
Branding Quiz

​Adding Social Media Tags
Most social media platforms have a tracking tag system.  This allows you to target website visitors on social media platforms, ensure your ads are targeted to the right people, and retarget visitors.
Here are the conversion tracking tools for the top platforms:

• Facebook Pixel for Instagram and Facebook 
• LinkedIn Insight Tag
• Twitter Conversion tag
• Quora Ad Pixel
• Reddit Conversion Pixel
• Pinterest conversion tag
• Snap Pixel for Snapchat

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Free Website Hosting

FREE Video Editing 

Industry Recognized Certificates

• https://nismonline.org/sms-certification/
• https://www.contentmarketinguniversity.com/
• http://www.tri-c.edu/programs/business-management/social-media-marketing-short-term-certificate.html
• Google Analytics - https://analytics.google.com/analytics/academy/
• Facebook Marketing - www.facebook.com/blueprint​

Free Social Marketing Course Online

• Google Analytics YouTube Channel
• Facebook Marketing  - Facebook Blueprint
• ​Hootsuite Academy - Free and paid online social media marketing classes and certificates
• Hubspot Free Training​​

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