Here are my favorite resources to make social media marketing easier.  Most of them are free or inexpensive to use. There are so many different tools out there and it can be overwhelming.  These are the consistent, affordable and easy to use resources I recommend.

Social Media Research, Monitoring, and Keyword Research Tools

• Social Searcher - Monitor brand names, mentions, hashtags and trends
• ​www.feedly.com - Start a news feed that brings content about your industry in one place
• Buzz Sumo - Generate ideas, create high-performing content, monitor your performance and identify influencers.
• Download Free Chrome Extension, Keyword Surfer - When searching in Chrome automatically gives you search statistics
• SEO Tool - Serpstat - Keywords, plus most other SEO statistics monitored and analyzed
• Answer the Public - 1 free search/day so be sure to use wisely, sign up is available for free or paid access
• SpyFu - You can also analyze competitor websites
• Google Trends​
• Audience Insights

Topic and Trend Finders for Keywords, Content, Blogs

• https://alsoasked.com/
• https://ahrefs.com/keywords-explorer

Tools to Help Find the Right Hashtags

•  Hashtagify 
• Top-Hashtags
• Tagdef helps you to look up the meaning of trending hashtags or add your own.

​Branding

• Overview on Branding
• Resource for creating stories, My Story Brand
• Writing a Mission and Vision Statement

​Website Resources

• ​SEM Rush - Free trial can help you understand website audience and how website is being used
• Page Speed Tester
• ​​​Sponsored Link Bluehost  - Website Hosting 
• Text Optimizer​​

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Finding Content
BuzzSumo
​Twitter
​Feedly
Google Alerts
Google Trends

Content Creation Resources

• Canva Sponsored Link -  Graphic Design for Non Graphic Designers 
• Adobe Spark - Free Video Creation
• Font Squirrel - Free Font Tool
• GIF Maker - Make your own GIF
• Pixabay, Unsplash - ​Free Images
• Image Templates from Hubspot
• Lead Pages - Creating Landing Pages
• https://www.statista.com/ - resource for finding data

Editing and Grammar Resources

• Check title case for Headlines - https://titlecaseconverter.com/
• https://app.grammarly.com/​

Adding Social Media Tags
Most social media platforms have a tracking tag system.  This allows you to target website visitors on social media platforms, ensure your ads are targeted to the right people, and retarget visitors.
Here are the conversion tracking tools for the top platforms:

• Facebook Pixel for Instagram and Facebook 
• LinkedIn Insight Tag
• Twitter Conversion tag
• Quora Ad Pixel
• Reddit Conversion Pixel
• Pinterest conversion tag
• Snap Pixel for Snapchat

Google Ads Resources

• Optimise Lab - Video and overall help building Google Ads
• Google Ads Grader - Free performance checker for your google ads
• Headline Generator - Free help creating headlines and copy
• Ideas for building a google ads metrics dashboard
  

​Blogging Resources

• Blogging Tools

Royalty Free Music

• https://www.audiohero.com/​

Podcasting

• https://www.podcast.co/

 ​Link to my social media marketing templates Templates/eBook​​

Sponsored Link for Free Website Hosting

FREE Video Editing 

Industry Recognized Certificates

• https://nismonline.org/sms-certification/
• https://www.contentmarketinguniversity.com/
• https://www.tri-c.edu/programs/business-management/social-media-marketing-short-term-certificate.html
• Google Analytics - https://analytics.google.com/analytics/academy/
• Facebook Marketing - www.facebook.com/blueprint​

Free Social Marketing Courses Online

• Google Analytics YouTube Channel
• Facebook Marketing  - Facebook Blueprint
• ​Hootsuite Academy - Free and paid online social media marketing classes and certificates
• Hubspot Free Training​​

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