Here are my favorite resources to make social media marketing easier.  Most of them are free or inexpensive to use. There are so many different tools out there. I want to share the ones I find consistent, affordable and easy to use resources.

My Best of the Best Resources
Canva - Graphic Design Website for Non Graphic Designers
​Bluehost - For hosting a website, very flexible and affordable
​Lead Pages - Offers excellent customer services and resources when you need a promotional landing page

Templates 

• Marketing Strategy Template
• ​Checklist for Optimizing Social Media Profiles​​​
• Buyer Persona Template
• Writing Calls to Action

​​

Design Tools

• ​CANVA is the best free image and design creator.  Plus presentations, logos and so much more.  My Favorite Tool!
• Pexels - Free stock photos and videos
• Unsplash- Free stock photos
• ​Pixabay - Free Images and Royalty Free Stock
• Adobe Spark - Free tool for creating graphics and videos   
• Canva - Free tools for creating graphics
• Font Squirrel - Free font tool
• ​Gif Maker - Make your own Gif
• Image Templates from Hubspot​

​
Data Sources

• https://www.statista.com/

​
​Infographics

• Canva

​

Keyword Research Tools

• SEO Tool - Serpstat - Keywords, plus most other SEO statistics monitored and analyzed
• Answer the Public - 1 free search/day so be sure to use wisely, sign up is available for free or paid access
• SpyFu - You can also analyze competitor websites
• Buzzsumo - Limited # of free searches, so be selective, find keywords, influencers and content ideas
• Download Free Chrome Extension, Keyword Surfer - When searching in Chrome automatically gives you search statistics
• Keywordtool.io - Limited Free Resources, but still helps generate keyword ideas

• Google Trends

Social Media Marketing Platform Data

• 2020 social media platform demographics​
• ​Best times to post on social media
• What size images to use on each social media platform​​
• General Data Source - https://www.statista.com/

​

---

Social Media Listening Tools

• Social Searcher - ​Free Social Media and Web Monitoring Tool
• ​www.feedly.com
• Quora
• Facebook Ads Manager

​Website Performance Tool

• ​SEM Rush

Finding and Creating Content
​Content Ideas
Writing for Social Media
​Cheat Sheet for blogging and emails
Employee Advocacy Program 

​Branding
Resource for creating stories, My Story Brand
Branding Quiz

​Making Videos

• ​Wave Video -  My favorite and it's FREE, Customizable video making​ ​​​​

Royalty Free Music
https://www.audiohero.com/

Podcasting
https://www.podcast.co/

Adding Social Media Tags
Most social media platforms have a tracking tag system.  This allows you to target website visitors on social media platforms, ensure your ads are targeted to the right people, and retarget visitors.
Here are the conversion tracking tools for the top platforms:

• Facebook Pixel for Instagram and Facebook 
• LinkedIn Insight Tag
• Twitter Conversion tag
• Quora Ad Pixel
• Reddit Conversion Pixel
• Pinterest conversion tag
• Snap Pixel for Snapchat

​

Free Website Hosting

My Favorite FREE Video Editing Tool 

Industry Recognized Certificates

• https://nismonline.org/sms-certification/
• https://www.contentmarketinguniversity.com/
• http://www.tri-c.edu/programs/business-management/social-media-marketing-short-term-certificate.html
• Google Analytics - https://analytics.google.com/analytics/academy/
• Facebook Marketing - www.facebook.com/blueprint​

Free Social Marketing Course Online

• Google Analytics YouTube Channel
• Facebook Marketing  - Facebook Blueprint
• ​Hootsuite Academy - Free and paid online social media marketing classes and certificates
• Hubspot Free Training​​

---

Subscribe to my monthly resource where I summarize the latest in social media marketing and provide resources to improve your Marketing.

Home