​Writing Website Content for Search Engine Optimization

1. Write with Keywords. So when you use the right words over and over and over, this will support your page in climbing the ranks and landing up higher on search engines.

Use a tool like Ubersuggest.  Type in a word you would like to rank for on search engines.  The results with be related words, competition, and the monthly search volume of each of these words, plus the cost per click.  Here's what you're ideally looking for within those categories. A high cost per click, CPC. This indicates keyword value and is essentially proof that visitors are converting to customers on other sites that are using this word. You're also going to look for low competition. This one is pretty self-explanatory, but the more players in the game, the harder it is to get some attention. Less competition means it'll be easier to rank higher in that area. And then lastly, you’re going to pay attention to high-search volume, which essentially means that there's a ton of traffic looking for that specific keyword.  
2. Write content in conversational tones.That means using words like you and I. Google can track if you're doing this or not. After all, Google is all-knowing, right? Kind of scary, but true. So whenever you're creating any written content, write it like you're having a conversation with a friend.  
3. Use headlines and subheadlines
Number three, break up your content by using subheadings. So this happens when you format your content. So you'll adjust the header to a different size, maybe a little bit smaller, and this makes your content easier for people to skim and to read.  
 
4. adding social-sharing buttons on your site.