I love these infographics that explain how to create compelling posts on each social media platform. Each platform is just a little bit different, so it is essential you know how to create engaging posts for each one. After reading and researching articles like this, I have found three specific details that should be in every social media post.
1. 2-3 Hashtags - You might have one branded hashtag, but then you want to research 3-4 other hashtags., Be sure to use more specific hashtags instead of generalized hashtags. (An example of a hashtag that is very general is #socialmediamarketing a better hashtag could be #socialmediaforentrepreneurs)
2. A Call to Action – The information you provide should be so exciting that your audience wants more. Be sure to provide links that continue your audience to explore your business further. Examples – subscribe here, join our community, book today, get more information, risk-free quote
3. Use Keywords and Trigrams – Be sure to do keyword research. These are terms your audience uses on the internet to find information. Including keywords in your post will help you be found on social media. Trigrams are three-word phrases that are the most powerful phrases on social media. The chart below was taken from Steve Rayson’s research on 100 million headlines.
Taking the time to create meaningful posts can help to generate engagement and interest for your product or service. Also click on the You Tube video below to learn how to create your own Infographics for your website or social media platforms.
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Dr. Kellie Emrich