I know I say it often when talking about social media marketing, and here I go again, no selling your product or service on a blog. For marketers, I know that it is tricky. Consumers go to blogs for information, not to see advertisements. Too much selling can diminish the value of a brand. Instead, offer knowledge while building trust and respect.
That’s not to say we do not provide links or offers. The key is providing an abundance of information, so your potential audience clicks through to your business to find more. For all content marketing outlets on social media, stick to an 80/20 Rule. Provide content 80% of the time, sell 20% of the time.
Always have these five tips in mind –
Remember, it takes time to establish good blogging habits. Be willing to use trial and error learning from what is working and not working. As you write, you will get better and better and learn more about what attracts an audience in your industry. You can have fun, learn, and blog all at the same time.
Please offer any additional tips especially on how you ensure your writing is properly edited?
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Dr. Kellie Emrich