Keywords are those words a potential customer types in a search engine or social media platform to look for information. If you are a business owner you want to be at the top of the search. To do this you need to use keyword on your website and your social media platforms. To find key words Google Trends is an easy place to start. The simple process is below. Also use other free keyword sites like https://www.wordstream.com/keywords. Start a spreadsheet and keep track of all your keywords. Look for themes and words that come up over and over. These are the words you want to incorporate into your website and social media platforms.
2. Enter search terms, click on compare to search for more than one term.
3. Use the drop down arrows across the top to narrow your search for locations, time periods, Categories and web searches.
For example, if you click on the arrow next to each search term below you can make custom selections
4. You can also subscribe to get updates on events/keywords that are being searched. From the menu on the left click on subscriptions and fill in the box that looks like the one below. You can get updates sent right to your email.
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Dr. Kellie Emrich