Is Your Digital Marketing Strategy Setup for Success?

Its always a good time to evaluate your social media marketing strategies. Conducting a regular social media audit can greatly contribute to successful marketing strategies. In this blog post, we'll delve into the significance of this audit and offer guidance to prepare your social media strategy for success.  

1. Ensure BRANDING consistency on social media platforms 
Evaluate the consistency of each platform by confirming that it aligns with your existing branding standards. Elements such as profile pictures, bio/descriptions, logos, banners, hashtags, and messaging all play integral roles in shaping your brand identity, and these are the aspects you should focus on. Transfer social media URL Links, Images, and Descriptions to a Spreadsheet for a Holistic Brand Consistency Check. 
Download my checklist for optimizing social media profiles

2. Evaluate the effectiveness of your social media CONTENT.
Identifying top-performing posts and content themes. Analyze their success factors to formulate a plan for incorporating similar content in 2024. Simultaneously, assess underperforming content and decide whether to exclude it from the 2024 strategy or find ways to enhance its performance. 

3. Maintain an 80% focus on informative content for your target audience, reserving the remaining 20% for posts about your business and offerings. Understand your audience's preferences, interests, and demographics to guide your content creation. Categorize your posts into informative and promotional content, then assess the ratio, using a spreadsheet or social media management software. Adjust your strategy based on your analysis. Shift towards more informative content if promotional posts dominate or maintain the balance if your audience responds well to promotions, making minor refinements for better engagement.

4. Auditing your COMPETITORS' social media strategies can provide valuable insights to enhance your own approach. Identify recurring content themes or campaigns they use to engage their audience. Based on your analysis, extract actionable insights that can inform your own social media strategy, including what to emulate, improve upon, or avoid.   

Regular social media audits are an essential practice for any business or marketer looking to thrive in the digital landscape. By assessing your performance, adapting to changes, and setting a clear direction for the future, you can ensure that your social media strategy is ready to shine. Don't wait—start your audit today! 

Thanks for reading.  Let me know if you have any questions or additional tips!
Kellie Emrich
Follow @thesocialprof on Facebook​​