As Marketers, we need data. Data helps us understand our audience and the content that will resonate with them. Social Media analytics help measure how our activities are performing against objectives on different social media platforms. My 2 favorite measurements to get started with analytics are Reach and Conversion Rate. REACH is the followers (Twitter), fans (Facebook) and group members (LinkedIn) a business is able to acquire. TRAFFIC and CONVERSION RATE is how many visitors/customers you get to your website that come over from social media. These measures are easily available on each social media platform and google analytics. See website below for detailed instructions.
What are some other social media analytics and tools you could use to track social media performance?
Blog Presented by
Dr. Kellie Emrich