Marketing is not as much about information anymore as it is about engaging the customer.  Once you find your target market you need to learn what they really, really want.  What do your customers dream of and what makes them excited about something?  People actually buy more of what they want then what they need.  Engage your customers in the process and each other.  This helps to find out these wants and helps you learn what motivates them.  Message boards, blogs, newsletters, facebook, think of anything existing in social media or your business that can help you do this.  Marketing does not happen by accident it happens by design!

I have been reading from numerous sources that less than 20% of small businesses are using social media in their marketing strategy.  Here is a graph I pulled form emarketer.com that has slightly higher percentages for respondents.  It shows me there is a huge opportunities to capture a share of the market place before competitors.  Learning social media may be the hard thing but once you get started and learn some different vehicles it is not so hard and can really help your business. 
We have to remember that most customers these days want to be engaged in a process and linked to a business and social media tools can help businesses get there big or small.  I just read how a car mechanic started a blog so his customers could compare car problems and talk about maintenance in a car.  A beauty salon sends out weekly tips on a blog and allows customers to talk about products that may work or not.