I have been reading from numerous sources that less than 20% of small businesses are using social media in their marketing strategy. Here is a graph I pulled form emarketer.com that has slightly higher percentages for respondents. It shows me there is a huge opportunities to capture a share of the market place before competitors. Learning social media may be the hard thing but once you get started and learn some different vehicles it is not so hard and can really help your business.
We have to remember that most customers these days want to be engaged in a process and linked to a business and social media tools can help businesses get there big or small. I just read how a car mechanic started a blog so his customers could compare car problems and talk about maintenance in a car. A beauty salon sends out weekly tips on a blog and allows customers to talk about products that may work or not.
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Dr. Kellie Emrich