If you do not have a strategy to monitor your brand online, then someone else will do it for you. Imagine a negative comment, a question, or a review online about your business that you or not aware of. 82% of consumers read online reviews for local businesses. 84% of these consumers trust online reviews as much as personal recommendations (https://www.brightlocal.com). Social media is an amazing marketing tool, but you must monitor the conversation because there will be one whether you are controlling it or not. Protect yourself by incorporating Brand Monitoring into your strategy.
Be a brand that is quick to respond and a trusted resource in your industry. Remember, if you do not take control of what people are saying about you then someone else controls your image.
Kellie Emrich, DBA
Follow @thesocialprof on Facebook
Promoting content the right way can help you work more efficiently. After all, you spent a ton of time creating content why not make sure the right people can see your content. Social media provides a source to immerse your business with an audience. Creating engagement has proven to be the key to an effective promotional strategy. This is why social media marketing is important for small businesses.
With 3.2 billion worldwide social media users (Source, Statistica) even a fraction of that audience can benefit from your business. To increase engagement you need to promote your business on social media consistently and creatively. Promoting your content with these tools for social media marketing can engage an audience and providing value where others cannot. Here are techniques to help you promote your content.
Follow the social prof on Facebook for more tips and resources for social media marketing.
Many social media organizations are providing small businesses with Free Resources that are extremely helpful during these times of social distancing. Often these resources are expensive or did not exist before. Now, is an excellent time for business to utilize these resources to improve and develop marketing efforts. I will keep the list updated as additional resources become available. Follow my Facebook Page for these updates.
These are challenging times for marketing on social media. But there are opportunities to grow, develop skills and engage with customers to become stronger when this crisis is over. Together we can make these challenges opportunities.
Social Media Resources Available to Small Business
How to Market on Social Media During Covid-19
Additionally, there are numerous resources on how to optimize social media during COVID-19. What should you say or not say in social media marketing? What are some ideas small businesses can accomplish during business closures? There are some themes that I see repeatedly. I have combined these with my findings into four essential tips to keep in mind in your social media marketing. These tips will help you generate ideas and create focus in your current marketing efforts.
1. Do not stop communications on social media: Increase communications that align with the goals and aspirations of your audience.
Kellie Emrich, DBA
Professor of Marketing
Join my Newsletter for the Most Recent Marketing Tips
Imagine a news feed filled with inspirational messages, information about your hobbies, or resources on what matters to you. With a little more paying attention this is how social media can transform for us.
Now is an excellent time to pay more attention. Often in our journey on social media, the endgame always seems to be gathering attention. People drop out of the game because there is so much attention seeking. However, social media offers this great benefit that many are not utilizing. Think about all the people and information accessible via these social platforms. Try diverting your focus to using social media to pay more attention, observe, and learn.
For small business owners, now is the time to get online and listen. Find out about your customers and what motivates them, the information they seek, and the struggles they encounter. You can learn ways to engage with customers by paying attention, then provide the information and knowledge they crave. Want to get started in the process? Read more here.
How Do We Pay More Attention?
The search box on many social media platforms is like Google. You can use these search boxes to discover groups and pages you want to follow. There are plenty of groups and pages out there about almost anything. I have joined many groups and followed many profiles and pages on subjects I enjoy. Start with Facebook, the largest social media platform. My newsfeed on Facebook includes information about my hobbies and things I want to learn. Instagram is educational content and inspirational posts. Want to customize what you see on your Facebook newsfeed? - Facebook newsfeed preferences.
I taught my daughter how to do this on Snapchat, her favorite social platform. The search box in Snapchat is in an area called Discover. To find Discover on Snapchat, swipe from right to left on the camera screen. You can use the search box to see stories and pages, then subscribe to what interests you. She has benefited from several resources for her learning and hobbies.
My Hard Truth About Paying Attention?
One day, my daughter asked me to take her out to buy a trash can. However, we have plenty of trash cans in our house, so there was no need to buy a new one. She told me it was for a new idea she had. She’s quite crafty, you see. I fell for it, and we visited three stores to find the perfect trash can. While we were still in the store, she started taking pictures of her newly named trash can Tim, placing Tim on a chair or between stuffed animals. I had no idea why she was doing this, but I helped her find fun spots to take pictures of Tim.
Later, she told me it was her new idea for social media. Apparently, some of her friends were receiving hundreds of likes for various activities they were participating in, so she wanted a similar experience. Her ideas were to bring a trash can into her life and go on adventures with it, like learning to ride a bike, and take pictures of these escapades. In sum, my daughter wanted the same attention she thought all her friends were receiving online. I knew I had to quickly change this way of thinking.
In short, social media is a great tool if you are paying attention rather then trying to get attention. In a world where we are home and need positive images, changing our mindset is a great start. Focus for the sake of focusing, without desiring anything else.
Want to learn about social media marketing and how to make it work for you? Follow @thesocialprof on Facebook.
Receive monthly updates on Social Media Marketing with the latest trends, tips and resources.
Blog Presented by
Dr. Kellie Emrich