Many social media organizations are providing small businesses with Free Resources that are extremely helpful during these times of social distancing. Often these resources are expensive or did not exist before. Now, is an excellent time for business to utilize these resources to improve and develop marketing efforts. I will keep the list updated as additional resources become available. Follow my Facebook Page for these updates.
These are challenging times for marketing on social media. But there are opportunities to grow, develop skills and engage with customers to become stronger when this crisis is over. Together we can make these challenges opportunities.
Social Media Resources Available to Small Business
How to Market on Social Media During Covid-19
Additionally, there are numerous resources on how to optimize social media during COVID-19. What should you say or not say in social media marketing? What are some ideas small businesses can accomplish during business closures? There are some themes that I see repeatedly. I have combined these with my findings into four essential tips to keep in mind in your social media marketing. These tips will help you generate ideas and create focus in your current marketing efforts.
1. Do not stop communications on social media: Increase communications that align with the goals and aspirations of your audience.
Kellie Emrich, DBA
Professor of Marketing
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Dr. Kellie Emrich