The Social Prof, Social Media Marketing Blog

How to Keep Up with Your Brand Reputation Online

5/12/2020

If you do not have a strategy to monitor your brand online, then someone else will do it for you. Imagine a negative comment, a question, or a review online about your business that you or not aware of. 82% of consumers read online reviews for local businesses. 84% of these consumers trust online reviews as much as personal recommendations (https://www.brightlocal.com). Social media is an amazing marketing tool, but you must monitor the conversation because there will be one whether you are controlling it or not. Protect yourself by incorporating Brand Monitoring into your strategy.

Use Google Free Services - You can start by regularly reviewing google. Type your brand plus “review” to see what customers or employees might be seeing. You can also set up Google Alerts. This will send automatic emails to you about your brand or any content you would like to monitor.
Monitor complaint websites in one place https://gofishdigital.com/complaint-search/
The most valuable tool is www.Brandwatch.com. This service allows you to monitor your brand, products and even reply to them so you can quickly answer questions and address issues. Brand Watch is easy to use, provides training, and provides strategies to consistently monitor your brand and continue to increase brand awareness online.

Be a brand that is quick to respond and a trusted resource in your industry. Remember, if you do not take control of what people are saying about you then someone else controls your image.

Kellie Emrich, DBA
Follow @thesocialprof on Facebook

Try BrandWatch Now

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How to Promote Content People Can’t Help but Engage With

5/4/2020

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Promoting content the right way can help you work more efficiently. After all, you spent a ton of time creating content why not make sure the right people can see your content. Social media provides a source to immerse your business with an audience. Creating engagement has proven to be the key to an effective promotional strategy. This is why social media marketing is important for small businesses.

With 3.2 billion worldwide social media users (Source, Statistica) even a fraction of that audience can benefit from your business. To increase engagement you need to promote your business on social media consistently and creatively. Promoting your content with these tools for social media marketing can engage an audience and providing value where others cannot. Here are techniques to help you promote your content.

Start conversations. Ask questions, provoke storytelling, or ask for ideas. Be responsive to comments perhaps starting a conversation. An active comment section can increase your views.
Share your content. Share to your profile page, someone else’s page, with groups, in email, or ask employees. Add social sharing icons to websites, landing pages, emails, and content

Tag others in your posts. Tagging creates a link to another person’s profile, with notification they have been tagged. You could also create “Tag a Friend” posts where you ask others to tag someone who would benefit from the content.
Create Videos. Videos can be intimidating, but prove to get more engaged. Adobe Spark offers free video creation that is simple to use and also provides tolls for content marketing and content marketing examples.
Be Generous. Giveaway coupons, free stuff, resources, advice, or what makes sense for your product or service. When it comes time for your audience to make a purchase, they will be more likely to buy from you.
Have a Social Media Budget. The question is usually how much to pay for social media marketing? Even with all these free tactics, you should still occasionally pay to boost and advertise your content. It does not have to be a lot, as little as $50-$100 a month can provide a big difference. Be sure to pay to promote the types of content that are providing you the most content. Use the analytics on each platform to get this data. Use customer audiences to specifically target different groups of people.

Save yourself time and incorporate some of these tactics into your promotional strategies. There are many different content marketing types, so trial and error is part of the process. Remember engagement is key so remain active and responsive to your audience at all times.

Follow the social prof on Facebook for more tips and resources for social media marketing.

Kellie Emrich
www.thesocialprof.com
@thesocialprof
[email protected]

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How to Keep Up with Your Brand Reputation Online

How to Promote Content People Can’t Help but Engage With

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