How to Keep Up with Your Brand Reputation Online

If you do not have a strategy to monitor your brand online, then someone else will do it for you. Imagine a negative comment, a question, or a review online about your business that you or not aware of. 82% of consumers read online reviews for local businesses. 84% of these consumers trust online reviews as much as personal recommendations (https://www.brightlocal.com). Social media is an amazing marketing tool, but you must monitor the conversation because there will be one whether you are controlling it or not. Protect yourself by incorporating Brand Monitoring into your strategy.

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1. Use Google Free Services - You can start by regularly reviewing google.  Type your brand plus “review” to see what customers or employees might be seeing.  You can also set up Google Alerts.  This will send automatic emails to you about your brand or any content you would like to monitor. 
2. Monitor complaint websites in one place https://gofishdigital.com/complaint-search/
3. The most valuable tool is www.Brandwatch.com.  This service allows you to monitor your brand, products and even reply to them so you can quickly answer questions and address issues.   Brand Watch is easy to use, provides training, and provides strategies to consistently monitor your brand and continue to increase brand awareness online.

​Be a brand that is quick to respond and a trusted resource in your industry.  Remember, if you do not take control of what people are saying about you then someone else controls your image.  

Kellie Emrich, DBA
Follow @thesocialprof on Facebook

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