Social Media Content Creation

How does a business decide what content to post in what social media platform?  This is a good question and needs to be answered before a business starts marketing within social media to help with consistency and consumer awareness.  The best way that I have found is through what has been called social listening.  This is taking the time to observe consumers on different social media platforms.  Also, completing key word searches in google and analytical tools like hootsuite. (Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet.)  How would you go about social listening?

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