Deciding which social media platforms are right for your business is difficult. One thing for sure is DO NOT open a social media account with no goal in mind. Be sure to understand the benefits of each platform and how they fit the goals of your business. Take the time to find the right combination that will benefit your business. Start by finding 1-2 platforms to develop, then start joining other platforms.
 
Here is a summary of the benefits of some of the top Social Media Platforms:
 
Twitter
A short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Also known as microblogging.



Twitter allows you to post breaking news, important messages, announcement and other up-to-date information.

Facebook
Facebook is the largest social platform in the world, boasting more than 2 billion active monthly users. About 61% of users are Americans between the ages of 25 and 54. Users can post comments, share photographs and post links to news or other interesting content on the web, chat live, and watch short-form video, images to videos and textual content.

Facebook works well for:
 

• Lead generation

• Advertising

• Building relationships with customers

Pinterest
A web-based pinboard or bulletin board with greater organizational functionality. A highly underrated platform, Pinterest is a visual-based social network with more than 100 million active monthly users. People typically pin or save images they found on the web (or on Pinterest itself) to different boards (used to categorize their image collections).
 
If you sell any type of product, Pinterest is a social network you need to be on. Promoted pins allow you to target specific types of users and link directly to your shop or product pages.

According to Shopify, 90% of users plan their purchases using Pinterest.
 
Instagram
A photo and video-sharing social networking service owned by Facebook. Like Pinterest, Instagram is a graphics-heavy social network. Instagram has a younger audience.
 
If you’re in retail, beauty, food or art, this platform will work very well for your business.
 
YouTube
Offering video-based content, YouTube is ideal for businesses that can offer DIY videos, tutorials and educational information, such as:

• Home services

• Medical professionals

• Beauty gurus

• Product creators

 
What advice can you give about a social media platform that can benefit a business? Or, share Pros and Cons of any platform you have used.
 

Always start with the why, even though must of us begin with the what or how. Simon Sinek has studied how leaders act and think.  In this Ted Talk he uses that knowledge to explain what, and in what order, Entrepreneurs should think.  He describes a golden circle your business should be centered around to tell WHY you are in business.  Everything else follows.  I believe this TALK is a must for anyone in life as we are all in the business of ourselves.  This talk will help you get and stay focused.  You will make more money, and attract more customers/jobs when you find out how to start with your WHY.  

Sign up for my email list as I am collected Simons Sinek worksheets and resources and will mail them out when I have them compiled. Contact Information

Here is the link to the Ted Talk
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action