If you were only going to watch one TED TALK and you are an ENTREPRENEUR here is the one you MUST watch!
Always start with the why, even though must of us begin with the what or how. Simon Sinek has studied how leaders act and think. In this Ted Talk he uses that knowledge to explain what, and in what order, Entrepreneurs should think. He describes a golden circle your business should be centered around to tell WHY you are in business. Everything else follows. I believe this TALK is a must for anyone in life as we are all in the business of ourselves. This talk will help you get and stay focused. You will make more money, and attract more customers/jobs when you find out how to start with your WHY.
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Here is the link to the Ted Talk
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Dr. Kellie Emrich