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Always start with the why, even though must of us begin with the what or how. Simon Sinek has studied how leaders act and think. In this Ted Talk he uses that knowledge to explain what, and in what order, Entrepreneurs should think. He describes a golden circle your business should be centered around to tell WHY you are in business. Everything else follows. I believe this TALK is a must for anyone in life as we are all in the business of ourselves. This talk will help you get and stay focused. You will make more money, and attract more customers/jobs when you find out how to start with your WHY. Sign up for my email list as I am collected Simons Sinek worksheets and resources and will mail them out when I have them compiled. Contact Information Here is the link to the Ted Talk https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action 
17 Comments
Kevin Romaine
2/10/2019 11:18:17 am
Starting with the why allows us to inspire other around us or find others who inspire us. Starting with your why allows you to lead with a clear mind and to really be capable of obtaining/achieving our beliefs and dreams.
Mary Lieb
2/11/2019 03:17:41 pm
Starting why the why creates a moral for your company and is the reason why you choose to operate your business. It's the reason for your company (not because of revenue) and the purpose it has. The why is your passion for something and the difference you want to make by having people buy from you specifically. Your why is the moral you believe and consumers who share the same belief will support.
David Dudycz
2/12/2019 11:55:39 am
One thing that I learned is that when the sellers start with the why they are able to get inside the consumers mind and persuade them to but the product they are selling on the idea of being first. If businesses start the other way and start with what, the product won't sell and consumers will be driven away from the company and product.
Elizabeth North
2/13/2019 09:54:08 am
I think that it’s really interesting honestly that someone would push for use to wake up and feel inspired, safe and fulfilled at the workplace. A lot of times a business or an organization is just about the organization- when we put our people first, we grow together. I think that’s such a vital part about business that oftentimes gets over looked. When the company I work for put together their “5 P’s” People was not included in that list when they went over their vision for the company. When you ask why, it’s a great way to take a good hard look at what you’re doing as an organization and why.
Susan Cochran
2/14/2019 05:42:28 pm
The idea that I learned about starting with the why is that emotion is the primary driver for purchasing. Even though, many would think that logic is the primary motivator that isn’t the case. We are all biologically driven by intuition and emotion. These hardwired subconscious thought processes have more to do with behavior than we realize. Your ability to appeal to these emotions has a profound impact on your success.
Sarah Householder
2/16/2019 01:32:44 pm
Starting with the "why" of your company makes you stand out from others. Doing it the other way (what, then how, then why) is more typical, so you don't leave as much as an impression on your consumers. Starting with "why" draws in consumers that believe the same thing as you/your company. It's more profound and more effective. I think it also comes off as your organization wanting to do more than just sell- your business wants to change something for the better by selling the product vs. your company just wanting to make profits, which sits better with consumers.
Tiffany Dunbar
2/16/2019 10:22:11 pm
Starting with "why" is the best way to connect with a consumer on a biologically emotion based level. When you start with why you are selling to someone who believes in your beliefs. This makes a company stand out and makes them much more successful. When one begins with why it drawls a consumer in by their shared belief which as emotion driven beings leads greatly to ones success. When one starts with what its appeals to the logic of the consumer which even given the facts will rely on their "gut instinct" about the purchase. 2/17/2019 08:03:06 am
"Why" is what makes you unique, it is what makes people believe in your product or service, it is a demonstration of your passion. Being able to express your why appeals to the consumers sub-conscious driving them to believe in and invest in you. In business there are always competitors doing what you do but without a why, it is uninspired.
Austin Bayer
2/17/2019 01:28:45 pm
The TED TALK “How great leaders inspire action” by Simon Sinek helped me come away with the idea that we are all easily persuaded when our beliefs align with a company believes the true reasons why you do what you do. He explained that this theory lies in the human biology of the brain. The brain is broken down to three components the match the golden circle. In the center of this golden circle is three circles with the why? inside the how? which is inside what?. Therefore, if a company shows and grows culture around the why/a belief it is products or services customers will come to be apart from the culture. This is essentially the key thing for creating a persona that helps you stand out on social media. When posting content having a consistent discussion about your brand or content on a platform to create want/intrigue that leads to views and interaction with your content. If your target market on social media react to humor more than social activists post your going to curve your content toward the humor. That should deter from posting content about the social activist activities more sporadic to reach out to other potential or current target market.
Tiffany Hooper
2/17/2019 02:14:25 pm
Starting with your why... This method is how you inspire and set yourself apart from others. There will always be others who do WHAT you do, but focusing on your WHY is what will communicate with the decision making part of the brain. Hiring people who believe what you believe, believe in your WHY, will work with their blood, sweat and tears, rather than just for a paycheck. People are more likely to support your mission, and buy into it, if it speaks to them on an emotional level rather than a level of language and logic.
SaKhet Tyehimba
2/17/2019 02:26:14 pm
I learned that it is important to start with the “why” because it helps you figure out what is the driving force behind attracting your consumers to your business. If you figure out why your market of consumers like the products that they do or how they are advertised then it would be best for your business to make adjustments that better appeal to your desired market. Starting with the “ why” will help you establish a clear foundation for your business and attract consumers that share these same values.
Bethany Green
2/17/2019 04:09:02 pm
It is important to start with "Why" with your company because it is the base of your company in order for people to understand the company as a whole they may be able to see "what" the company does or "how" the company does what they do, but for them to understand why you do what you do it will set your market as a base that everyone can believe what you believe and inspire your customers or workers with your passion drawing more and more people in.
Celeste Mooney
2/17/2019 04:40:57 pm
Starting with "why" really gives a sense to the consumer about what your company is all about and makes a person appeal more to your product. This is a chance for you and your company to stand out from the other competing businesses. Being confident in your company and what you stand for is a huge part as well.
Miranda Kimble
2/17/2019 07:34:04 pm
After watching Simon Sinek explain his theory on the golden circle, I was definitely inspired to think differently. Every business knows 'what' they're doing, but not every business knows 'why' they do it. This can be the big factor that can separate your business from competitors. Sinek explains that most people look at the 'what', then the 'how' and then eventually the 'why'. If you do the opposite and communicate from the inside out, you can truly get the customers attention. Seeking that 'why' will not only sell your product, but will also lead you to people that believe in the same ideas and beliefs as you. This is major when it comes to hiring your staff and will be the ultimate component in the community you build around your business.
Hoda M
2/17/2019 07:57:48 pm
As a future entrepreneur, I was inspired by the words from this TED Talk, and it made me reflect on the important questions such as "why, how, and what"? It made me think deeply as to why I wanted to get into fashion and start my own brand. Especially what would make my brand different from the thousands of others on the market? I realized what makes your brand stand out is if a person has the core qualities and foundation as to why the brand is different, how it will change the consumer, and what more will the consumer get then the product itself. These are meaningful deep questions that can make my business stand out thus creating a stronger connection with my consumers. As Mr. Sinek stated it truly is not about how amazing your product is but the story behind it, because people love to buy things with a strong message even if the product is meaningless to them.
Edward Wright
2/17/2019 08:00:00 pm
To me,sellers use why to get make a mutual understanding between them and the customer. So the buyer can see where they are coming from and where they are headed to with their product 10/20/2023 04:15:18 am
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