Stop Waisting Time on Social Media, Find the Right Platform for You!Deciding which social media platforms are right for your business is difficult. One thing for sure is DO NOT open a social media account with no goal in mind. Be sure to understand the benefits of each platform and how they fit the goals of your business. Take the time to find the right combination that will benefit your business. Start by finding 1-2 platforms to develop, then start joining other platforms. Here is a summary of the benefits of some of the top Social Media Platforms: A short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Also known as microblogging. Twitter allows you to post breaking news, important messages, announcement and other up-to-date information. Facebook is the largest social platform in the world, boasting more than 2 billion active monthly users. About 61% of users are Americans between the ages of 25 and 54. Users can post comments, share photographs and post links to news or other interesting content on the web, chat live, and watch short-form video, images to videos and textual content. Facebook works well for:
A web-based pinboard or bulletin board with greater organizational functionality. A highly underrated platform, Pinterest is a visual-based social network with more than 100 million active monthly users. People typically pin or save images they found on the web (or on Pinterest itself) to different boards (used to categorize their image collections). If you sell any type of product, Pinterest is a social network you need to be on. Promoted pins allow you to target specific types of users and link directly to your shop or product pages. According to Shopify, 90% of users plan their purchases using Pinterest. A photo and video-sharing social networking service owned by Facebook. Like Pinterest, Instagram is a graphics-heavy social network. Instagram has a younger audience. If you’re in retail, beauty, food or art, this platform will work very well for your business. YouTube Offering video-based content, YouTube is ideal for businesses that can offer DIY videos, tutorials and educational information, such as:
What advice can you give about a social media platform that can benefit a business? Or, share Pros and Cons of any platform you have used. 
18 Comments
1/30/2019 01:32:42 pm
When using Twitter, it is important to cut right to the point with the limited amount of characters you can use. This means if you are trying to market something using Twitter, everything you say has to serve that purpose even when it is not so evident. For example, on Twitter, it is common to see a fight on Twitter between two national fast food chains. It is funny to see how hard they are trying to think of the funnier comebacks so their tweets will get the more likes and retweets than the company they are "beefing" with. The more likes and retweets a company gets, the more people are likely to follow them to see whenever they tweet something, which results in more traffic on their page and/or website. A pro of Twitter is how instant everything is. Twitter, many times, is how people find out about news, both important and unimportant. A con of Twitter is how limited it is. Like I previously stated, the 140 character limit limits what and how much you can say.
Jay Ganser
2/1/2019 05:14:26 am
My personal experience is that using a combination of Facebook and Instagram can be very effective for small business. Instagram is great for sharing concise information with the aid of appealing images. Facebook allows for much more detailed features including events, pages, groups, etc. Since both platforms are owned by the same company this allows for many integrations which help in efficiently posting content on both platforms. In my opinion the biggest con of social media is the need to invest time and resource into it. Though their is great potential for ROI, companies must also acknowledge that neglecting customer message or creating too little and/or poor content can have a negative impact on their brand. Luckily with planning and tools like hubspot and hootsuite even the smallest businesses can effectively leverage social media to their benefit.
Robert Elam
2/1/2019 09:22:04 am
That very so true because when it comes down to social media, I find Instagram and face book the same. The reason why because you can mostly do the same thing. But it a process that you can only post picture post on Instagram, then like face book where you can just make a written post. It no point of you making a social media account, and you ain't going to do nothing with it.
Diane Balser
2/2/2019 07:53:11 pm
I have a family member with a Jewelry business and it seems that Instagram is a perfect place for his pieces to be shown because of the picture aspect. He uses Facebook more so for advertising special events. So I completely agree that one should have a clear idea of what will work for your business.
Jake Jakub
2/3/2019 07:52:36 pm
The platform that I find primarily useful when searching for new items and services is Facebook. This platform is very user friendly and makes it simple to search for pages and groups under whichever topic you choose. Facebook allows you to direct message business owners, campaign leaders, politicians, and many other directors and producers of that nature. I find the groups very helpful for finding resources and information.
Nathan Hoy
2/4/2019 06:26:19 am
I have experience with both Facebook and Instagram. Because they're both platforms that can used to develop relationships with others, I believe it's crucial for a business to have a presence on both. You can also run ad's on both platforms which are a great way to promote your product or service to your target market. With Facebook, it's the most popular social media platform and thus is saturated with people which can make it difficult. With Instagram since it's very graphics heavy, some knowledge in photography/graphic design is required to succeed. Additionally, both platforms have algorithms. Because of this not all of your friends/followers will see your content.
Seth Serrano
2/4/2019 12:48:27 pm
In my experience it seems that Youtube and Facebook are the top two social media platforms to benefit a business. Facebook being the largest social media platform in the world means any business whether they are selling a product or a service are going to have the most potential for views(one of the best ways to market a business is to reach the largest potential audience). Facebook also supports ads which is a fantastic way to market your product/service. Youtube is the platform where seemingly most individuals will go if they are interested in learning about a business and what product/service that business offers(after the businesses personal website of course). I have been browsing Youtube for years and it's always my first choice if I want to learn about a specific product/service(how it functions, what it offers..etc..) Additionally, a business can make quite a bit off of Youtube if they reach a significant amount of subscriptions and views.
Julian Rivera
2/4/2019 06:41:01 pm
I personally am a big Twitter and Instagram person. I have yet to use my social media’s as anything other than my personal use. I need to make need social media profiles for myself that are appropriate for what I want to do. I think a big pro of Twitter and Instagram is how much the youth is into them. As far as I know kids aren’t hugely into Facebook. If what you do targets the youth I believe Twitter and Instagram is the way to go. A con is they updated the sites and the timelines aren’t in chronological order, sometimes something may be missed if the timeline is all out of order. 2/9/2019 01:50:54 pm
Facebook has made the world of advertising on social media a breeze. The entire process for add placement is simply yet in depth. Advertising on Facebook lets you aim your ads at a specific audience, they make it easy to get as specific as you want. You can easily choose to only target people in a certain city that are interested in a certain topic. 2/16/2019 09:37:22 am
I agree with you Maksim that Facebook may possibly be the best advertising platform on social media. Once you know the goals and target audience for your product Facebook would be a good place to start.
Jaclyn Schaefer
2/10/2019 11:44:52 am
What I find to be interesting in this reading is the section on information on Pinterest when they mention how 90% of users plan their purchase through Pinterest. I have been using Pinterest since the age of 16 and am not age 22 and have never once followed through with a purchase due to Pinterest. I use this platform more so as a resource of my own benefit of creating projects for either personal use or for resale. More than often, if I have purchased anything through sources of social media it has been due to Instagram (ex. Amazon Homes or Target displaying their products and it catches my attention) in which I have also been active on since the age of 16. 2/11/2019 05:06:05 pm
The social media platform that I use most of the time is Instagram. The reason being is that you can share a post from Instagram directly to Facebook and Twitter very easily. I also found Instagram to have more engagement on my post or story feed when I share something. Advice that I would give someone using Instagram or any social media platform is to stay consistent. And by staying consistent I mean be sure to make some type of post everyday as well as add new followers everyday.
Jayana Watson
2/18/2019 10:49:03 pm
I believe both pinterest and instagram can strongly benifit a business. They both have a specific way of reaching your target market. Pinterest is used like a search engine or inspiration for what customers are looking for. I agree with the blog post mentioning that pinterest is used to decide what you would like to purchase. I personally use pinterest to find various ideas and items to purchase. Instagram is more interactive but is also used as a search engine by using hash tags and locations. Both plat forms can increase interaction with customers and followers.
James Graham
2/26/2019 01:44:20 pm
I prefer YouTube (YT) and Instgram (IG). In today's society people prefer pictures over words. I believe most businesses can connect with customers via a campaign which involves pictures, videos, and a method to interact with potential clients. I favor IG and YT as platforms to motivate any potential client base.
Dan Baylor
4/8/2019 07:12:28 pm
My experience when it comes to twitter is that in order to keep your social media engagement up, you have to continue to stay active on twitter. This means that you have to keep tweeting relevant information pertaining to your brand every day. Anything that can promote your brand will help. I've also noticed that many people follow many different accounts in order to spread out their reach. It is also important to use hashtags on twitter as much as possible. As long as you continue to promote your brand, you will eventually grow, do not be discouraged because things are taking longer than you wanted to.The best things in life take time to fully bloom.
Nicolette Creel
4/28/2019 10:56:19 pm
My personal experience with instagram has been very beneficial to my growing business. When I was fresh out of hair school I created a hair page to advertise my work on. By uploading my work and different ads I was able to gain new clients as well as new followers.
Angel Thompson
4/30/2019 08:50:12 pm
Through my experience with using social media and mainly Instagram is that normally the most successful users are the most active users. With that being said, just be active, find your audience and study. Understand the ins and outs of your platform and use every resource to your advantage. Be honest with your customers and give them attention, answer their questions as quickly as possible, gain trust and your business will thrive through social media. 10/30/2023 02:14:25 am
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