How to Promote Content People Can’t Help but Engage With

​Promoting content the right way can help you work more efficiently. After all, you spent a ton of time creating content why not make sure the right people can see your content. Social media provides a source to immerse your business with an audience. Creating engagement has proven to be the key to an effective promotional strategy. This is why social media marketing is important for small businesses.

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​​With 3.2 billion worldwide social media users (Source, Statistica) even a fraction  of that audience can benefit from your business.  To increase engagement you need to promote your business on social media consistently and creatively. Promoting your content with these tools for social media marketing can engage an audience and providing value where others cannot.  Here are techniques to help you promote your content.

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• Start conversations. Ask questions, provoke storytelling, or ask for ideas.  Be responsive to comments perhaps starting a conversation.  An active comment section can increase your views. 
• Share your content. Share to your profile page, someone else’s page, with groups, in email, or ask employees. Add social sharing icons to websites, landing pages, emails, and content

• Tag others in your posts. Tagging creates a link to another person’s profile, with notification they have been tagged.  You could also create “Tag a Friend” posts where you ask others to tag someone who would benefit from the content.
• Create Videos.  Videos can be intimidating, but prove to get more engaged.  Adobe Spark offers free video creation that is simple to use and also provides tolls for content marketing and content marketing examples.
• Be Generous.  Giveaway coupons, free stuff, resources, advice, or what makes sense for your product or service.  When it comes time for your audience to make a purchase, they will be more likely to buy from you.
• Have a Social Media Budget.  The question is usually how much to pay for social media marketing? Even with all these free tactics, you should still occasionally pay to boost and advertise your content.  It does not have to be a lot, as little as $50-$100 a month can provide a big difference.  Be sure to pay to promote the types of content that are providing you the most content.  Use the analytics on each platform to get this data.  Use customer audiences to specifically target different groups of people.

​​​Save yourself time and incorporate some of these tactics into your promotional strategies. There are many different content marketing types, so trial and error is part of the process. Remember engagement is key so remain active and responsive to your audience at all times.

Follow the social prof on Facebook for more tips and resources for social media marketing.

Kellie Emrich
www.thesocialprof.com
@thesocialprof
[email protected]