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Post your Buyer Persona Blog Entries Here

9/3/2019

After reading this article take a shot at creating your own Buyer Persona.
blog.hootsuite.com/buyer-persona/

Cheyenne Lee

9/4/2019 02:53:29 pm

[Haylee Homeowner]

Age: 25 - 30
Location: Midwest United States
Language: English
Job Title: Administrative Assistant/ Product Manager/ Project Manager
Average Income: $45,000 - $60,000
Buying Behavior: Influenced by customer care quality, online reviews, network recommendations, self-education, self-service, social proof, and warranty.
Interests & Activities: Calligraphy, cooking, exercising, fashion, makeup.
Life stage: Consideration

Customer Pain Point: Homeowner looking to refresh their living space with light fixtures.
Customer Goal: Homeowner looking to refresh their living space with light fixtures on a budget.
How your Business / Product can Help?: At Kichler, everything we do, every single day, is with the intention of creating and delivering products that allow people to see what matters most to them. We will do that by relentlessly pursuing ever better quality, ensuring continued innovation, always going one step further in our commitment to exceptional customer service and education, as well as creating on-trend designs that are both stylish and “life-stylish,” promising to deliver project success for you.

1. Creating a buyer persona helps a business in Social Media Marketing by creating a representation of your target consumer's behaviors and preferences when interacting with your business. By understanding your consumers, you can understand how to create content tailored to the needs of your consumers, which will result in an increase in sales.
2. What I learned about the effort and resources needed to create a buyer persona is that it is not something that can just be "thrown" together. Creating a buyer persona takes some time to do research, after you've defined your target audience and consumer. The advice I have to offer from my experience of creating a buyer persona is to define your target audience, and do research to determine the information necessary to complete the buyer persona.

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9/5/2019 05:47:59 pm

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Dr. Emrich

9/19/2019 10:50:50 am

Great Work. I like the pain point you identified. You could do a lot of content on social media to help with this.

Diane Balser

9/4/2019 07:17:39 pm

Stacy Savings

Age: 35
Location: Cleveland, Ohio
Language: English, Spanish
Job Title: Team Lead III
Average Income: $50,000-$73,000
Buying Behavior: Recommendations, reviews, warranty and customer care
Interests and Activities: Hiking, Biking, Swimming and Cooking
Life Stage: Consideration

Customer Pain Point: Client is looking to purchase new tires.

Customer Goal: Client is looking to find best tires at a great price

How your business / product can help? Discount Tire is here to provide great customer service and provide you with the top tires at a discounted price. “In a nutshell, if a tire that is covered by Discount Tire's “Certificate for Repair, Refund or Replacement” fails for any reason – whether it’s due to a factory defect or a non-repairable road hazard and still has legal tread (3/32nds of an inch) remaining across the tire, and it has been in use for less than 3 years, we’ll give a refund of the full purchase price” (discounttire.com).

1. A buyer’s persona can help a business in social media marketing hone in on who their client is and what they need from the business. It allows a company to understand their clients wants and needs and allows them to market to their target audience.
2. I learned that its good to focus on what the clients wants and needs entail and getting to know them personally. It takes some time to define what their pain points entail and ensuring that you’re going to be able to satisfy those pain points. My advice would be to ensure you have completed all research on your client prior to starting the persona to ensure you are meeting all of their needs.

Dr. Emrich

9/19/2019 10:53:09 am

Looking to buy something is not the best pain point. You need to find something that not about a purchase. It could be getting headaches from bumpy loud cars, always getting flat tires, bad customer service in the auto repair industry. Do you see where I am going with this?

Anna Nagirnyak

9/5/2019 05:49:47 pm

[Adeline Adams]

Age: 30
Location: Cleveland, Ohio
Language: English
Job title: Credit Analyst
Average Income: $55,000 - $60,000
Buying behavior: recommendations, online reviews, warranty, customer service, personal wants.
Interests & activities: baking, fashion, traveling, biking, swimming, dance.
Life stage: consideration

Customer pain point: customer is looking for new cabinets.
Customer goal: customer is looking for modern cabinets that are sturdy, long-lasting, excellent quality, and affordable.
How your business/product can help? At Wolff Brothers Supply, our main goal is to supply our customers with the greatest quality products. We are always updating our catalog and showroom to ensure that all of our products are up to date and modern. We offer many afforable options at excellent prices. We have a friendly and wonderful staff eager to help you find the products most suitable for your needs. When you visit our website or showroom, you will not be disappointed!

1. How does creating a buyer persona help a business in social media marketing? Creating a buyer persona helps a business in social media marketing by providing the ideal wants and needs of future customers. If you know what your customers want to purchase and see, you will create content that will drive them to buy your products.
2. What did you learn about the effort and resources you need to create a buyer persona? Do you have any advice to offer from your experience of creating a buyer persona? I learned that you definitely need to utilize your resources and do some research. It may take some time to create a buyer persona, but it is definetly worth it in the end. One piece of advice I have to offer from my experience of creating a buyer persona is to research, research, research!

Dr. Emrich

9/19/2019 10:56:12 am

Your pain point should be something to do with the customers all over problem, not just about the one product or service you can provide them. On social media you want to be a resource to consumers to you want to provide for them on a much larger scale then just your product.
It could be something like - keeping up with house repairs, or learning how to decorating.

Matthew Klosterman

9/7/2019 06:44:49 pm

Bob Buyer

Age: 35-60
Location: United States
Language: English
Job Title: Director of Operations/Maintenance
Average Income: $45,000 - $73,000
Buying Behavior: Recommendations, wants, reviews.
Interests & Activities: Fishing, golfing, swimming, traveling.
Life stage: Consideration

Customer Pain: Wants new wall protection for a floor in a hospital.
Customer Goal: Looking for strong, sturdy protection that will last for many years.
How your business/product can help? Klosterman Associates deals with manufacturers who make protection that hospitals are looking for. Looking to get the product to the consumer and installed.
1.How does creating a buyer persona help a business in social media marketing? It helps because it allows the company to see what kind of people, they are dealing with on a day to day basis.
2.What did you learn about the effort and resources you need to create a buyer persona? Do you have any advice to offer from your experience of creating a buyer persona? I learned that you have to do research and figure out how much these people are able to spend on the products that you are selling. I would say that you need to really look in to what you are researching, if your research is bad then your end result will be bad.

Dr. Emrich

9/19/2019 11:02:23 am

You have found a buyer persona for your audience but the pain point should be something more general. I am going to put out a video to you all on how to do this because you have all done the same thing.

Carolina Solorio

9/8/2019 08:34:13 am

Julieta’s Colombian crafts

Age: 15 - 40
Location: United States, Mexico, South America
Language: English, Spanish, Portuguese
Job title: Students, Professionals, Businesswomen, Housewives
Average income: $25,000 - $ 75,000
Buying behavior: Handcraft quality products, diversity, choices, new concepts
Interests & activities: Foreign market, fashion, international concepts, trips
Life stage: Early career with high usage of Social Media

Customer pain point: Female looking for handcraft leather products in the United States. Products not made in china.

Customer goal: Women looking for beautiful handcraft leather, not expensive designer brand, but exclusive and high quality. Items such as shoes, boots, belts, bags, and accessories.

How your business can help? Our company provides quality leather products which are made by Colombian handcrafters in exclusive designs and materials. Customers can buy through Facebook and Instagram.

1. How does creating a buyer persona helps a business in social media marketing?
It’s very helpful because it allows you to personalize your marketing strategy on a big scale by humanizing core target groups of your customer base. You can create the right message for the right customers knowing their specific needs and desires.

2. What did you learn about the effort and resources you need to create a buyer persona?
I have learned that it’s essential to understand and to research about your target audience to create an effective marketing strategy. Internet has all the information you will need to be successful creating your target niche.

Dr. Emrich

9/19/2019 10:58:26 am

Look at my comments to some of the others as well. You are all creating pain points that are way to focused on your business and product. You want to find a problem that have that has to do more with the general area/industry. Maybe - How to buy American, How to identify good leather products.

Ali Ulrich

9/8/2019 11:19:11 am

Jenna Buyer

Age: 38
Location: Beachwood, Ohio
Language: English
Job Title: Wellness Boutique Owner
Average Income: 50,000+
Buying Behavior: Recommendations, all natural, organic, hair care products, wellness products, CBD products
Interests and activities: Farmers markets, wellness trade shows, cooking, fitness
Life Stage: Consideration

Customer Pain Point: Looking for organic and all natural hair, skin, and wellness products

Customer Goal: Looking to only sell organic and all natural products at a great price!

How your business/product can help? rahua rainforest grown beauty offers hair and skin products made directly in the rainforest. The tribe has relied on the rahua oil for centuries. We are an all natural product at a reasonable price. The owner states, "we make products that reconnect us with nature and give us the opportunity to rethink how we are impacting the planet". This is a great product for people who are wellness and environmental conscious.

1. How does a creating a buyer persona help a business in social media marketing?
Creating a buyer persona helps in social media marketing because you have narrowed, specifically down who you customer base is and why they are buying your product. You are able to use what you already know to create new and unique customers.

2. What did you learn about the effort and resources you need to create a buyer persona? Do you have any advice to offer from your experience of creating a buyer persona?
I think one of the most important things to know is the product or brand you are selling. Once you know all the details of the product then you are able to gather information about your customer base. Once you know the product and are learning more about your customer base you are able to create a customer profile. Having an ideal customer creates a way to generate what makes your product/brand unique and you are able to use this to gain more customers.

Dr. Emrich

9/19/2019 11:00:07 am

Yes, you have narrowed down your target audience well. But, now you need to find a general pain point or problem they have that is not just looking for your product. Keep going with the research of this audience and you will be sure to find one.

O. Destini Ubani

9/8/2019 06:04:47 pm

Dior Jackson

Age: 30
Location: San Fransisco, CA
Language: English
Job Title: Marketing Manager
Average Income: $75,000 - $80,000
Buying Behavior: Recommendation and review based, necessity, customer service, sales, quality
Interests & Activities: Music, working out, travel, concerts, cooking
Life stage: Consideration
Customer Pain Point: Homeowner looking to refresh their living space with light fixtures.
Customer Goal: Jetsetter looking for a consistent travel agency to book all further trips with
How your Business / Product can Help?: Global Travel is dedicated to paring their clients with the most fitting travel agent for all trips and journeys, From family vacations to solo trips, Global Travel is here to ensure your experience is as enjoyable as possible.

1. How does creating a buyer persona help a business in social media marketing? Creating a buyer persona helps to targeting marketing for potential customers or even a general persona of customers that already exist in order to accurately generate and market products and services that would benefit them

2. What did you learn about the effort and resources you need to create a buyer persona? Do you have any advice to offer from your experience of creating a buyer persona? Creating a buyer persona can be difficult if you do not already know the general purpose of a company and the services they provide. In the future, when creating a buyer persona it would be useful to research the company's mission and their clientele history.

O. Destini Ubani

9/8/2019 06:07:41 pm

Dior Jackson

Age: 30
Location: San Fransisco, CA
Language: English
Job Title: Marketing Manager
Average Income: $75,000 - $80,000
Buying Behavior: Recommendation and review based, necessity, customer service, sales, quality
Interests & Activities: Music, working out, travel, concerts, cooking
Life stage: Consideration
Customer Pain Point: Consistently overpaying for trips and amenities when traveling
Customer Goal: Jetsetter looking for a consistent travel agency to book all further trips with
How your Business / Product can Help?: Global Travel is dedicated to paring their clients with the most fitting travel agent for all trips and journeys, From family vacations to solo trips, Global Travel is here to ensure your experience is as enjoyable as possible.

1. How does creating a buyer persona help a business in social media marketing? Creating a buyer persona helps to targeting marketing for potential customers or even a general persona of customers that already exist in order to accurately generate and market products and services that would benefit them

2. What did you learn about the effort and resources you need to create a buyer persona? Do you have any advice to offer from your experience of creating a buyer persona? Creating a buyer persona can be difficult if you do not already know the general purpose of a company and the services they provide. In the future, when creating a buyer persona it would be useful to research the company's mission and their clientele history.

Dr. Emrich

9/19/2019 11:04:02 am

Your pain point does not have to be just about your product it could be homeowners who want a fresh look or how to remodel with a budget.

Tiffany Hooper link

9/8/2019 07:07:24 pm

Age: 30-45
Location: United States
Language: English
Job Title: Accountant
Average Income: $65,000-85,000
Buyer Behavior: recommendations, online reviews, personal wants
Interests & activities: cooking, fitness, travel
Life Stage: consideration

Customer pain point: I'm seeing signs of aging and I keep trying skincare products that aren't helping.
Customer goal: Looking for a product that will work without wasting money on those that don't.
How your business/product can help: Mary Kay has several skincare lines that help with various skin types and issues, including 2 that are specifically formulated to help delay, minimize, and/or reverse the signs of aging, and we offer a 100% satisfaction guarantee with all of our products.

1. How does creating a buyer persona help a business in social media marketing? It helps because it narrows down who is looking at buying your products. It puts you in the mindset of the buyer, thinking of what you can do to help them, and helps you create content that feels more personalized for their personality and interests
2. What did you learn about the effort and resources you need to create a buyer persona? Do you have any advice to offer from your experience of creating a buyer persona? I have learned that creating a buyer persona can be extremely beneficial in generating social media marketing content. Putting the time and effort into thorough research can assist you in achieving great results in reaching your target audience.

Dr. Emrich

9/19/2019 11:07:12 am

You have a good buyer persona. The one thing I would mention is that there would be a lot of competition here. Keep researching and find a pain point or problem that might be less popular. Maybe - wrinkly necks and hands

Camera Peterson

9/8/2019 07:32:46 pm

Jewel Jewelrer

Age: 30-45
Location: West Coast, USA
Language: English
Job Title: Business Associate
Average Income: $50,000 - $80,000
Buying Behavior: Handmade items, unique items, customer care
Interests & Activities: YouTube videos, fashion, jewelry, reality tv shows.
Life stage: Consideration

Customer Pain Point: Customer looking for unique jewelry.

Customer Goal: Looking for unique, handcrafted jewelry pieces that are high quality.

How your Business / Product can Help?: CandidLooks specializes in custom, high-quality jewelry. CandidLooks knows how good a beautiful piece of jewelry can make someone feel. We strive to offer pieces that aren’t only timeless but durable. It’s an online store that offers complete piece of mind with money-back guarantees and package tracking.

1. How does creating a buyer persona help a business in social media marketing? It helps better personalize a customer’s experience. It also helps business find their niche market and dedicated lifelong customers.
2. What did you learn about the effort and resources you need to create a buyer persona? Do you have any advice to offer from your experience of creating a buyer persona? I learned that the reward is much greater than the effort. It’s much easier to create a buyer persona when you engage with your customers outside of business. Following their social media pages and liking their content allows you to get an insight as to what type of person is buying from your business. My advice would be to develop a personal relationship with your customers and you’ll start to see the similarities in each of them.

Dr. Emrich

9/19/2019 11:15:43 am

This is a good start but I would recommend more research to find what the competitors are doing and what pain point you can find and solve that is more unique to you. It could have something to do with color, material, maybe even how to match jewelry to your outfit. But think less general and more about jewelry as part of a bigger picture.

Joseph Allen

9/9/2019 05:34:38 am

Buyer: John

Age:18+
Location: Worldwide
Language: English
Job Title: Laborer
Average Income: 20,000+
Buying Behavior: Seeks entertainment
Interests and activities: Reading, working out
Life Stage: Consideration

Customer Pain Point: Seeks pleasurable reading

Customer Goal: Enjoys urban fiction

How your business/product can help? By providing a wide selection of novels

1. How does a creating a buyer persona help a business in social media marketing?
Creating a buyer persona helps in social media marketing because you have narrowed, specifically down who you customer base is and why they are buying your product. You are able to use what you already know to create new and unique customers.

2. What did you learn about the effort and resources you need to create a buyer persona? Do you have any advice to offer from your experience of creating a buyer persona?
I think one of the most important things to know is the product or brand you are selling. Once you know all the details of the product then you are able to gather information about your customer base. Once you know the product and are learning more about your customer base you are able to create a customer profile. Having an ideal customer creates a way to generate what makes your product/brand unique and you are able to use this to gain more customers.

Dr. Emrich

9/19/2019 11:09:00 am

Good start but like I always like to tell you - "You can do more". Keep thinking about the genre of your book and look for groups and blogs specific to that. Then listen in and see what problems they are talking about.

Dena Harwood

9/10/2019 09:36:08 am

[Linda Jams]

Age 32
Location Gordon Square, Cleveland Area
Language English
Job title Sherwin Williams Assistant Manager
Average income $33,000-$71,000
Buying behavior Calculated
Interests & activities Friday night football games & backyard bbq’s
Life stage Consideration

Pain Point?: Consistently purchases our homemade jams but they are only available at certain locations and at certain times. Very inconsistent for a family with a busy life.

Goal? To be able to purchase homemade jams regularly with a nearby location.

How we can help? We can help by delivering and shipping our products directly to your door step.

This is an actual company who just started up a few years ago! A small local family who make really unique homemade jams and sell them at small locations. They have come quite a ways and they have delicious jams!!! Check them out!! I chose them because they will eventually deliver and ship their products but at this moment they are only available at small retail locations!

Check them out!!
https://www.facebook.com/aspenstreetjam/

Dena L Harwood

9/10/2019 09:39:52 am

1. Creating a buyer persona helped me see that this company has some room for growth and allowed me to see the growth. It helps you take a minute check out what the consumer and the company is doing, buying or what they might need.

2. This is a really great tool to use. To be able to stop, look and listen will allow you to grown more business in the end. We tend to get caught up in the moments and sometimes forget to sit and think about where we are going and how we need to get there.

Dr. Emrich

9/19/2019 11:12:51 am

I did check them out, looks yummy! Think about the pain point that is more about a problem the consumer will always have and more related to the industry. Like finding good recipes, finding healthy food, or how to support local small businesses. Keep researching and listening on social media and their problems and pain points will be sure to surface.

Rodney Scott link

9/29/2019 08:33:13 pm

Age: 18-40
Location: Northeast Ohio
Customer / Patient type: Generally healthy with specific injury or problem
Financials: Privately Insured (Employed or covered by spouse/parent)
Buying Behavior: Recommendation and reviewed based. Necessity. Seeking second opinion. Quality. Compliant with treatment.
Interests: healthy living, running, athletics
Lifestage: consideration

Customer pain point: Patient seeking treatment for a short term or new ailment or injury, or seeking a second opinion on treatment
Customer goal: to be compliant with treatment in order to fully recover
How my business/treatment services can help customer: Offering my expertise in healthcare to develop personalized treatment plan to help the patient recover successfully.

1. How does a creating a buyer persona help a business in social media marketing?
Developing the buyer persona creates a profile that can guide the company's social media approach to target the ideal customer base online.
2. What did you learn about the effort and resources you need to create a buyer persona? Do you have any advice to offer from your experience of creating a buyer persona?
While it seems easy to target a general population of customers, it is actually challenging to narrow down the personality and lifestyle characteristics of a potential customer. I had to work backwards, starting with my intended goal, ie successful treatment of an acute issue.

Kyle Chuha

11/19/2019 09:01:39 am

Age 19-50
Location Northeast Ohio
Job Title: Home Depot GM
Average Income: 60-80k
Buying Behavior:Everything is thought out and planned, including recommendation, and mouth to mouth marketing.
Interests: Athletics, Gaming, and new products
Lifestage: Consideration

Customer Pain Point: customer seeking new athletic shoes to stop heel pain
Customer Goal: To find new shoe inserts or shoes that relieve him of his ongoing pain from discomforting shoes.
How Can we help? We supply customers with new gel forming insoles that adjust to their feet size and structure.

1: How does a creating a buyer persona help a business in social media marketing?

It helps you feel from the customers side of the situation and see what they are looking for

2: What did you learn about the effort and resources you need to create a buyer persona? Do you have any advice to offer from your experience of creating a buyer persona?

Seeing that creating a persona is free is very helpful, I feel like I could use more work and study on persona's before I offer advice

Post your Buyer Persona Blog Entries Here

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