Buyer Personals for Social Media Marketing

Creating Buyer Personas

10/11/2018

Buyer Personas
Social Media is a great place to conduct research about your customers or potential customers. The research allows a business to create buyer personas. Buyer Personas are fictional representations of your customer allowing you to customize content, needs, and behaviors to different groups. Taking target marketing one step farther and the payoff is worth it, see the infographic below.   Start defining Buyer Personas by researching the following about your customer. Start an excel spreadsheet to keep track of your research for each of these categories.
1.    Demographics - Where do they live, age, gender
2.    What are their interests
3.    What are their careers, education, income?
4.    Buying Motivations?
5.    Buying concerns?
6.    Favorite websites and platforms?
7.    Competitors – Similiar Web
Finding this information is simple but may take some time. You can start with googling keywords you think the customers are using, going on each platform and joining groups or following key influencers. Google trends or Google alerts also help monitor customers. I have a feedly.com account so I can keep track of the blogs, news and websites I follow in one place.
Once you have some research you can group similar characteristics then describe and name similar personas. Look for similarities on who they are, what they do, why they do it and how they do it. Adding a fictional name and a picture helps you remember the persona. Below you will find an example. Remember take your time creating buyer personas and be willing to edit personas as you continue to research and learn about your customers. Share the persona you have created.

Click on the link below to download the Buyer Persona Worksheet

buyer_persona_template.pdf

35 Comments

Deval Sheth

10/13/2018 01:45:33 pm

This blog is based on this week's project on RVs.

I have created a persona of the typical buyer of RVs based on conversations over social media platforms, such as Twitter.

His name is Jim Williams. He is 50 years old and has been married for 25 years. His children are grown adults and Jim lives in Michigan. He loves the outdoors and traveling.

Jim has a decent income and makes about $55,000/year. He has some extra cash. Jim likes eco-friendly products like solar-powered items because they are good for the environment and affordable. He is spontaneous and doesn't like to make long-term commitments.

Jim has a technical background. He blogs and posts podcasts. He is very active on social media, and uses platforms such as Twitter, Facebook, and Instagram.

Lindsey link

10/13/2018 08:16:32 pm

My blog post will be geared towards this weeks assignment regarding RV living, but instead of RV living I'm going to talk about vintage trailer camping. Which is very popular right now.

My campers name are Jeff and Jackie Smith, they are in their mid 50's and live in Ohio. All of their children are grown and out of the house which leaves them free to go camping whenever they would like.

Jackies interest are gardening, canning food for the winter, cooking, and camping. Jeffs interest are working in his garage, on cars and campers.

Both of their education is high school diploma with some college, Jackie works at the local school system as a bus driver which leaves her with her summers off and Jeff works at a local junk yard towing cars. His boss is his best friend from high school that has grown the junk yard into something very big so Jeffs work schedule is very flexible as well. Their income together is $70,000 a year.

Their buying motivations when it comes to vintage trailers is because they want something retro, they want to bring something old back to life and they like the old style. Their concerns are of course the qualities of the campers they look at to possibly purchase and weather or not it needs a full frame restoration or just cosmetic.

Jeff is more into the internet than Jackie is and he loves to go on all the vintage camper forums and read about campers he's into as well as advice when it comes to buying and restoring the vintage campers.

From the research I've done there are very similar groups who are interested in the vintage camper world. Theres couples like the ones I described above around the same age group who like the rough campers and love seeing the potentials of restoring them. And then theres the other group which are in their 20' and 30's who like the vintage campers but already restored so they don't have to put in any work on the camper.

Stephanie Ost

10/14/2018 07:52:00 pm

For this weeks assignment, I have my customers looking for a stationary camper, rather than an RV.
1. Demographics- Dave and Sally Shuster both in their mid 40s. They have 2 kids under the age of 10. They live Ohio, but would like to spend their free time on the lake.

2. Dave’s interest are hiking, hunting, fishing and boating; Sally’s interests are gardening, hiking and cooking for her family.

3. Dave is in sales and manages the local lumber yard and Sally works as a teacher for the local school district. They have a combined income of $150,000. They both graduated college from a local university.

4. Dave and Sally are motivated to buy a camper because they want to get out of the city as much as they can with their family and enjoy nature. They would like to have a place where they can spend weekends with friends and family.

5. Their biggest buying concern is price and how much they can spend/or afford. They are also concerned on where they can park their new camper during and after camping season.

6. Dave and Sally like to review blogs and pages that are on facebook, to help determine what will fit their needs in a camper. Dave is also a member of a local camping guide blog, and has found a lot of useful information about campers.

Muhammad Hamideh

10/14/2018 08:44:00 pm

For this assignment, I will be referring to the RV topic from this week.

The names of my RV campers are Craig and Misty Hanson. They live in Florida and are married to each other. Their occupation allows them to be mobile and camp all of the time.

Craig is interested in sports and being outdoors. He is always watching sports highlights whenever he's got connection. Misty is more interested in revamping the camper and improving it.

Craig is a regional manager for a pest control sales company which allows him to communicate with his recruits through his cellphone. Misty was a stay-at-home mom and now she is thinking about real estate and ways to improve the camper.

Their buying motivations come from being able to show off their results on social media. Their family and friends always doubted their ability to successfully live on the move. Craig and Misty think they're just jealous because they couldn't manage to make it this far.

As far as buying concerns, Craig isn't really worried about what Misty spends in real estate investments and camper costs. He trusts that she'll use the money wisely. Plus, he's rich so it doesn't matter to him.

Both Craig and Misty love social media. They like Instagram, Snapchat, Facebook, and especially YouTube. They use YouTube to find ways to improve their camper and see how others are making theirs work.

Their competitors are their family and friends who have tried living in RVs because they thought it'd be cool, but they gave up too early. Craig and Misty believe that the ones who can successfully and comfortably live in an RV full-time are the ones who were persistent and didn't give up when certain obstacles appeared.

Katelyn Foley

10/14/2018 08:44:23 pm

My blog post is based on this weeks assignment of RV living, specifically leaning towards full time RV living.

1. My buyer persona's name is Ryan. He is 25 years old and he does not live in one single spot. He not only lives in his RV but travels the country in it. He travels to one location, usually stays there for a few weeks to a month, and then it's on to his next destination.
2. Ryan loves traveling, art, exploring new locations, and nature.
3. Ryan graduated with a bachelors degree in art history, while minoring in marketing. After working a few jobs in the art museum industry, he started his own business as an art consultant for businesses, such as hotels. This job allows Ryan to make an average of $60,000 a year.
4. Ryan was motivated to buy an RV and live in it full time because this allowed him to travel for work. He was tired of constantly staying in hotels so he decided to take his home on the road. This also allowed him to travel for his own purposes other than work.
5. Ryan was concerned mainly about the maintenance/cost of maintenance when it came to living in an RV full time.
6. Ryan joined a couple different Facebook groups dedicated to those who live in RVs full time. He is also subscribed to channels on YouTube that are informational on RV living.

zarita williams

10/16/2018 03:25:56 pm

My buyer's persona in based on the single female traveler.

The traveler name is Rosemary, who lives in rural Mississippi. She is a recent collage graduate, age of 23 , and she teaches geography at Piney Woods Country Day School, in Piney Woods Mississippi. She teacher salary is $75,000 annual.

Rosemary has always been interested in traveling around the world, meeting new people and going to the places she teaches about. Rosemary speaks Spanish, Mandarin Chinese, and French.

Being, single her greatest concern is safety. Also, when is the most economical time of year to travel? Some, questions that concern are, should she do the cruise all at once or break into small chunks.

To get the information she needs, Rosemary has joined Facebook groups, Pinterest, and receives a newsletter form solotravelerworld.com/

Kevin Hunter

10/18/2018 03:11:54 pm

My buyer persona is based on a retired couple looking to travel the country in an RV and see the sites now that they have reached their golden years
My couple is Edith age 73 and George age 74. George is a retired Ford worker and Edith is a retired elementary school teacher.
Both Edith and George live on social security retirement income, savings, and dividends from investments in various stocks.
George has a High School education and Edith has a college degree in teaching. They currently live in Independence, Ohio and they have family out West in Arizona.
George and Edith would both like to travel the country and see the major National Parks and explore the great outdoors and visit their grandchildren in Arizona along the way.
This couples primary concern is future mobility issues as they both are advancing in years. Also, Edith likes to volunteer at local organizations to help children learn to read and would like to help children throughout the US on their travels. In addition, this couple is concerned with minimizing the cost of traveling to maximize the value of their hard-earned money. Finding a great deal on a new RV suited to their needs is also essential.
Edith is active on Social Media with a presence on Facebook and twitter. George is not computer Savvy but likes to surf the web for the latest political news.

Tomaniqua Whitner

10/20/2018 07:34:58 pm

This blog is created based off of the RV Living persona of Kurtis and Theresa Pettway.

Kurtis and Thresa Pettway have been together ever since middle school and have been married since college. They have two daughters, one son and a comfortable life. Kurtis has always wanted to start his own business while Theresa had a love for kids and writing, and reading. Together they formed the idea to start their own company.

Kurtis and Theresa have recently retired, after investing over 30 years to their own successful publishing company for children, called Little Reader's Write. Their company is based out of a small town in Ohio where they grew up.
With Kurtis and Theresa being in their late 50's it became difficult for them to convert to the latest technology trends and apps to remain current with their pusblishing company and the new generation. Thus, causing a large decrease in their income, forcing them to retire, turning the comapny over to their youngest daughter Janice who is very active with technology and social media.

After retiring Kurtis and Theresa decided to live out their childhood dreams of traveling the states with an RV. They weren't the best with technology so Janice researched RV information for her parents.She researched cost, reviews, brands, and parking. She used Google and Goolge trends for average cost and brands and, and she used Youtube for information and reviews.

JaQua Hambrick

10/24/2018 07:09:59 am

i decided to choose a different topic i choose nails, specifically a buyer who consitently need to have their nails done.

My buyer is a middle age female Sara , married with one child, she lives in urban area in a major city. Sara has a career in a succesful PR company. Sara has a Graduate Degree and runs a non profit business for young women support.

My buyer lives a busy life but she likes to look professional and well kept. She does browse pintrest and instagram alot for ideas for looks, Including nail designs, and what are ways that nail techs can do her nails quicker , healthier , and with proffesional designs for her nails.

Sara likes to attend different events and parties to build her network. She like to have a plan of action in anything she does.

She would like to learn how she can make sure the nail tech , is preventing cross contamination when servicing other client and herself.

She also want to learn more about how she learn about new products that may better fit her needs and needs of young girls for her non profit.

Portia Sharp

10/24/2018 08:55:43 am

My customer persona is based off my real estate sales.
My buyers name is Jackie Sharber, a home buyer.
1. Personal - She is in her 40's, divorced, and lives in Warrensville Hts, OH where she has been for many years.
2. Business - She works a government job and earns around $40-$50k per year
3. She is divorced without children, she lives alone, a very low key lifestyle. She is very close with her family especially her dad. Mother is deceased.
4. Challenges/pain points - She wants to purchase a house with cash so that she does not have a mortgage. However the houses available in her preferred city would cause her to need a mortgage.
5. Where/How do the get info - she mostly utilizes her family and friends for referrals and information. She does have a facebook account but her profile is empty with no pictures or bio. She does like my posts from time to time.

Diane Balser

2/24/2019 02:34:35 pm

The research that would need to be completed would be to identify who are your potential buyers, what they do for a living, why they do what they do and how they do it. Learning about your current buyers or potential buyers would allow one to target their marketing to the right group of people. The buyer persona marketing would allow a company to target specific types of people, certain ages or a particular activity that would increase the profitability of the business. The buyer persona eliminates the one size fits all marketing method.

Jaclyn Schaefer

2/25/2019 09:57:20 am

The research I would need in order to identify a buyer persona for my business specifically would include really focusing on the age range of my buyers, their income, area I locate to once I am a store front rather then primarily online, and what they need in my product. Since I plan on having a customization business I would really need to figure out how to tailor my goods to the age range (ex. adults may prefer clothing that may have customized adult humor, children may desire having customized decals for their iPods or school supplies, teenagers may prefer customized bags for school for their after school activities so they don't mix up their items with their team mates). Income/area based income is huge at considering as well especially in customization which I need to consider. As an example, I have noticed a difference in pricing in customized antique furniture stores I have gone to in Cleveland and/or Parma in comparison to stores I have gone to in Chagrin Falls and/or Hudson. A piece priced in the lower income areas will go for $150, but, in higher income areas they were priced as high as $450-$500 and the piece of furniture, paint, and finish were similar in quality. I will also need to establish what is needed in my customizations in both colors, materials, fonts, sizes, time frames, quality, etc. Considering these factors allow you to figure out which media platforms are best to utilize (especially once you establish what age range you are primarily selling to so I believe this will be most helpful). You also can figure out the best way to approach sales through social media through social media (ex. if you have those in their 50's+ that are your main buyers, you should be mindful of making navigation easy through your media platforms, mindful of terminology, make everything clean/organized, make it simple as it may not be as easy for those who may not utilize technology as often so navigation should be simple).

Jarret Rettig

2/27/2019 10:41:03 am

The research I would need in order to identify buyer personas would be take from my sales. Based on the sales I am able to customize my inventory each year to make it more personable to each of my customers. This also allows me to estimate roughly how much seed I will need annually to sell to my customers. The buyer persona marketing allows me to target specific customers which could increase my profits because I can personalize each customers order to fit them best.

Kirstynn Hofman

2/28/2019 05:27:24 pm

The first thing to do when identifying persona would be to figure out the demographics of the people you are trying to reach, as well as the income, education, and interests of them. The buyer persona in social media marketing is used to determine which platforms would be most useful to reach the target customer. A persona can also be used to make sure that your business or product is appearing in the results for the key words they are searching online.

Sabrina Weber

3/1/2019 08:33:29 am

One should research the general backgrounds of the different demographics and what each demographic factor is spending their money on to identify a buyer’s persona. Is the demographic you’re trying to target possibly on a strict budget (i.e. in college, starting a family, retiring) and buying more needs versus wants? Are their wants more likely to be material goods, or experiences? This is all worth considering when building an ideal audience. I would then use my buyer’s persona I created for social media marketing to target potential consumers on the sites I think they are more likely to be active on. I also would use my buyer’s persona to decide whether or not I should be strictly professional, or have a more laid-back personnel on social media.

Rebecca Boscaljon

3/1/2019 09:22:02 am

The first research I would do in creating a buyer persona would be into the demographics of the area. There is a lot of really good demographical information on the U.S Census website so that is where I would start. Once I had a good idea of what the demographic was, I would decide where my buyer would fall in that demographic and start researching more specifics from there. For instance I know that my town has several different Facebook groups about general news or buying and selling and events going on in the area. These pages would be great sources of information and I could even ask my own questions if I needed more specific info. The keyword search on Google Trends would also be very useful. I could use then use the buyer persona to create content that was specifically targeted at the group of people that I am trying most to reach. I can include good keywords, and use language that will engage that target audience the most. It can also help me to know what time of the year is best for marketing to certain groups on my social media platforms.

Cheyenne Lee

3/2/2019 08:36:22 am

What type of research would you need to identify a buyer persona for a business? The type of research needed to identify a buyer persona for a business includes: Demographics (age, education, experience, gender, income, industry, location and status), Mindset (challenges, feelings, goals, interests and needs), and Keywords (phrases discussed or searched.) Additionally, it is helpful to know the consumer's preferred brands, their experience with technology, and their preferred method of obtaining information.

How would you use the buyer personal in social media marketing? By engaging in Social Media Listening, we can create the buyer persona, which is used in SMM by grouping similar characteristics and differentiating who the consumer is, what they do, and how and why they do it. This information is used to customize content based on individual persona behaviors and needs.This information aids in deciding goals for a Social Media Strategy, and choosing which platforms are relevant for the business, which will not only improve engagement with the audience and improve their customer care experience, but also generate more sales based on having a clear understanding of the consumer's needs.

Ashli Smedley

3/3/2019 08:49:48 am

when identifying a buyer persona you will need alot of personal information. first their name, age and location along with a picture of the buyer. then their mindset. what types of products and services is the customer actually looking for. what are their goals and how are they feeling mentally. also what keywords would make your business come up in search first.

i would use the buyer persona by helping myself get to know my target audience better while also staying in touch with the quickly changing business world. and also just by making sure the buyer is receiving all aspects of their wants and needs through my business. customer satisfaction and loyalty is very important when wanting a strong running business

Dena Harwood link

3/3/2019 10:20:15 am

This is a really great way to take a moment and connect with your business. Being able to look at your past, present and future clients for just a moment by creating a "Buyer Persona" can easily help evaluate your business needs. Having a small Organizing & Cleaning business, I did this twice. I printed the "Buyer Persona Template" created one for my typical client. The second one was a "Buyer Persona-Group". I added the second one because spring is coming! The most magical time of year, the sun returns, we start to see color here again in Cleveland. It is one of the most motivating times for all types of people. Spring Cleaning Season. If you are like me, you just got very excited!

This is a great marketing tool. The "who, what, where, why and how" of your business.

For either Persona I created, the first thing you need it to identify the market. This being your client, type of client, the reason or purpose the client needs your services or products. They "who", "what" and the "why".

For my small business, the "where & how" are are customizable to the client. The location being my clients home or office. My demographics being the Cleveland area, its fairly easy for me to locate and target potential clients .

By creating the persona, I am able to re-evaluate my strategies for marketing and brainstorm new ways to reach out to potential clients. I can use this information for marketing. I can utilize tools such as Facebook Marketplace, to connect with potential clients and see the needs of those areas. I can also utilize FB marketplace to market my services online, which could open the doors for more revenue.

Staying busy with work and school, this was a great opportunity to take a moment and re-connect with my business, current clients and potential future clients. As well as motivate and inspire further for the upcoming Spring Cleaning Season!

Jason Ross

3/3/2019 12:05:24 pm

When conducting research to identify a buyer persona for a business there are many factors that need to be considered. Some information may be readily available like basic demographics, career, education, income, and personal interests. Some harder to find information would be buying motivations, buying concerns, and favorite websites or platforms. Once you have this information you can create the buyer persona. The buyer persona is particularly helpful in the design of a business' social media identity. The buyer persona can direct a business on how to build their social media to provide the greatest coverage to their target audience.

Erin Sandidge

3/3/2019 01:37:19 pm

I chose to go outside of the box and do hair, someone who loves to try new styles. My buyer is a 35 year old woman named Ericka, who has a makeup line and is either at the warehouse or hosting a meeting to expand her brand. She is a hardworking woman who is never at home, her time is well spent trying to figure out her next move. She loves to be natural and to let her hair grow, she goes to a person who satisfy her needs of achieving her hair health.

Carmen Caraballo

3/3/2019 02:11:19 pm

Using the demographic of the area targeted would be a great first start in buyers persona for using selling a product or service. Seeing what type people are drawn to the product or service and go based off that would help the business grow more. Using the demographic in social media marketing by giving an option for customers in the different areas to grasp the idea of using the product or service that is being provided in their location.

William Greenwood link

3/3/2019 03:11:19 pm

What type of research would you need to identify a buyer persona for a business?

You would need to ask these questions of your buyer: Demographics & Behavior patterns. (Examples are: Describe educational background, career path, the buyers industry of their company, the size of their company, their job role, their title, what skills and knowledge are required to do their job, their goals, challenges, how they learn, their shopping preferences (i.e. online or in person), what type of product did they recently purchase, social media preferences and what blogs do they read). After asking these questions, generate a spreadsheet of the data collected. This helps you determine who your buyer persona.

How would you use the buyer personal in social media marketing?

Social Media is a bigger stage to present your product. I would use a target appeal to a certain demographic group, depending on what’s being sold. I would do the research of my target group and present to them in such a manner a product that they may be interested in purchasing.

Carolyn Skubon

3/3/2019 04:42:11 pm

To identify a buyer persona for a business, you would need to research more about who your customers/prospective customers are. Finding out basic information such as their age, gender, where they live, and their income level is important. You should research what social platforms your customers are most active on. You also need to research their interests, their pain points, and what they're already talking about. You would use this buyer persona in social media marketing to create content tailored to your audience, that would allow your business to join in on conversations happening on their favorite social platforms.

matt klosterman

3/3/2019 05:32:55 pm

Identifying a buyer persona for a business requires companies to figure out what their customers will want. Companies will want to research age, gender, education, income, reason for buying, and reasons for concern. How the buyer persona would be used is to create products specifically for their targeted customers or audience. This would allow for the company to begin receiving feedback from their customers about the products, so they can begin to make the product even better.

K. Walker

3/3/2019 06:08:29 pm

First I will say that in reading the last semester's comments, most of their responses of the RV buyer personas were right on. I say this because many of the profiles above do a great job in accurately describing my parents, who are semi-retired and have both kids out of the house, and their friends who own RVs and love to camp any chance they get.
The type of research needed to gain an accurate buyer persona would be demographic information like: gender, age group, geographic location, level of income. Analyzing previous sales will do a great job in discovering one's buyer persona and may even uncover an unexpected buyer persona, something that the seller hadn't expected. For example, one with a hardware installation company may think that their ideal customer is a busy single mom, but it really may turn out to be elderly people with mobility issues.
When it comes to social media marketing, I would use the buyer persona to really make sure I am reaching to those who are most likely to purchase my goods. One thing that I would do is to make sure I was actively marketing on the right platform based on the demographic of users. For example, if my customers mostly had Facebook rather than Twitter, I would focus my marketing on Facebook. From there I would create targeted advertisements that appeal to those in my targeted group, which would be based on my buyer persona.

Sierra Murray

3/5/2019 06:04:08 am

The research I would conduct first in building a buyer persona would be into the demographics of the area. The U.S Census website has a lot of amazing demographics,data and results easy to analyze and study. After studying the data and figuring out the demographics, I could easily see which category my buyers would fall into and start conducting more tools to help my business venture succeed. An example being the gym that I work with sends out weekly newsletters via email. This could send out messages and alerts on blast for hunderds of people to see.

Jacob Holt

3/9/2019 06:41:03 am

The type of research that I would need to identify is the behaviors and backgrounds of my customers in order to understand predict or persuade their consumer habits. My business is in wholesale of various products on shopify so therefore the most important information I need is: 1) Demographics- which is the age, location, and gender. This is the most important because it's the first fundamentals of making a sale according to someones location, their age group, and gender. 2) Careers, education, and income- this is another big one to understand who you are trying to sell to and what level of education they have to the complexity and use of the device along with their income to understand their purchasing power and the nature/expenses of certain products I am trying to sell. 3) Competitors- who else is selling to my consumers and are they undercutting my price? I need to know this to understand how my competitors are reaching consumers, and what the prices are so that i'm not demanding more for the same products. The way I would use this information is through facebook and instagram also considering that a lot of the time they are personal blogs and people offer their personal information to everyone. Things such as their age, location, and gender which are put in their bio while actual interests and spending behaviors can be seen in posts and the hashtags they use.

Corey Golliday

3/14/2019 06:35:06 am

Buyer Persona
1.) Demographics – Where do they live, age, gender?
My customers live in Dallas, Texas Their names are Mr. and Mrs. Coleman they are both 56 years old and about to retire from their careers of being college professors at the Texas A&M they make $75,000.00 a year which is $15,000.00 above poverty level here in the U.S.
2.) What are their interests?
They both are interested in camping, hiking, fishing, hunting, and boating.
3.) What are their careers, education, income?
They are both college professors at Texas A&M Mr. Coleman teaches physics and chemistry while Mrs. Coleman teaches Business and Communications they both have dual master’s degrees from Ohio State in the career fields they are teaching, and they have a combined income rate of $150,000.000 a year.
4.) Buying motivations?
Their buying motivations are based on impulse buys through their shopping habits because they have paid off all their assets, (home, car, suv, boat).
5.) Buying concerns?
Their buying concerns are set towards quality products, brands, and services that do not break down, with life time warranty’s, and real service guaranties from the company.
6.) Favorite websites and platforms?

My blog post is based on the Buyer Persona of Mr. and Mrs. Coleman looking to buy a RV/Camper based upon post in a social media community connected to Facebook, Twitter, and Instagram for outdoors men of the U.S.

They are a 56 years old, middle aged, married couple from Cleveland, Ohio that now work and live in Dallas, Texas. They both love traveling and doing outdoors events such as hunting, fishing, hiking, and camping around camp fires making smores to eat with their friends and buddies.

Mr. and Mrs. Coleman both make nice earning from their career fields at $75,000.00 a year that’s $150,000.00 combined. They have been saving up for this RV/Camper for many years now and are really looking to buy a nice brand-new camper with that money.

Their buying motivation is to the commitment they both made to complete their bucket list of events. They are concerned with the quality and durability of each item they purchase; as well as the name brand of the RV/Camper which is important to them, as they feel some companies make better working products than others.

Based on my research the couple is ready to retire and fulfill their bucket list of events and they need to buy a RV/Camper to do it.

Corey Golliday

3/14/2019 06:38:14 am

6.) Favorite websites and platforms?
Their favorite websites are MSN, Yahoo, Google, and Safari search engines that they use to research Camping Guides, The Great Escape, Walmart, K-Mart, Cabela’s, and Dicks Sporting Goods websites and where they search their favorite platforms of Facebook, Twitter, Instagram, Snapchat, Pinterest, and Tumblr where they research for great deals on outdoor sporting goods, products, and services for camping and hiking.

Ozjhanae Harris Scott

3/25/2019 04:10:43 pm

My customer persona is based off my dog walking business.
My buyers name is Malinda Paul, a home buyer.
1. Personal - She live in Cleveland is in her 50's
2. Business - She was retired than resumed employment at Cleveland clinic. She don't have children or a boyfriend, she lives alone. She is close with her dad and brother but her Mother is deceased.
4. Challenges - She wants to be able to call and see her dog when being watch.
5. Where/How do the get info - She doen't have a facebook account .she mostly rely on her family and friends for referrals and new information.

The keywords can be used in your social media accounts to draw attention on your product or services

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Creating Buyer Personas

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