If you were only going to watch one TED TALK and you are an ENTREPRENEUR here is the one you MUST watch!
Always start with the why, even though must of us begin with the what or how. Simon Sinek has studied how leaders act and think. In this Ted Talk he uses that knowledge to explain what, and in what order, Entrepreneurs should think. He describes a golden circle your business should be centered around to tell WHY you are in business. Everything else follows. I believe this TALK is a must for anyone in life as we are all in the business of ourselves. This talk will help you get and stay focused. You will make more money, and attract more customers/jobs when you find out how to start with your WHY.
Sign up for my email list as I am collected Simons Sinek worksheets and resources and will mail them out when I have them compiled. Contact Information
Here is the link to the Ted Talk
How to Stay Focused With so Many Digital Distractions. Use These Critical Programs to Monitor and Limit Access to Social Media and Websites
The time of year has come for final exams, project deadlines, and a need to keep ourselves or our kids focused. I started using an app called MOMENT, which monitors cell phone usage. I could not believe how much I was using my phone (I am not telling!). I also put the app on my children's phone. When they saw how much they used their phones they were shocked too. Having this data for the kids, and myself helped to set limits. The kids could see what they were doing and how long and we used this to talk about making better choices and monitoring their own usage
Limits do not always work so here are some easy to use programs that can block or reduce access to social media or websites.
Anti-Social: Blocks a site for as little as 15 minutes up to 8 hours. It will not let you access a site once you block it, so you are committed to staying focused.
StayFocusd: This is a Chrome app that tracks time and limits access to websites. You can also block an entire site for good.
SelfControl: This one is free and for Mac users. Can block access to websites.
Happy monitoring and blocking!
Share your Social Media Marketing Advice Here
Often we marketers are overwhelmed with new ideas and strategies. Our minds are hard to slow down as information is consistently flashed in front of us. When it comes to content marketing the same is true. So many steps, templates, and strategies it can be difficult to figure out where to start, even when the answer could be simple. Take it from me as someone who has taken certification after certification and used template after template to develop content. The answer comes from looking at SOLUTIONS. Content is created to solve a problem for a customer. For those customers who are researching what their challenges are and those that are already using your product/service as a solution. Content is creating knowledge about the solution you are providing. Notice I said Solution not a product or service. The one thing you need to know about content marketing is to focus on the solution to customers problems. Break out of the current mold concentrating on a product our service and instead talk about the solution the product/service provides. Answer these questions and think of content that could support your answers.
What is the customer doing when they first show symptoms of a problem?
What is the customer doing when they first show signs of evaluating alternatives?
What is the customer doing when they have defined their solution?
It's Not About the What its About the Why!
Social Media is a great place to conduct research about your customers or potential customers. The research allows a business to create buyer personas. Buyer Personas are fictional representations of your customer allowing you to customize content, needs, and behaviors to different groups. Taking target marketing one step farther and the payoff is worth it, see the infographic below. Start defining Buyer Personas by researching the following about your customer. Start an excel spreadsheet to keep track of your research for each of these categories.
1. Demographics - Where do they live, age, gender
2. What are their interests
3. What are their careers, education, income?
4. Buying Motivations?
5. Buying concerns?
6. Favorite websites and platforms?
7. Competitors – Similiar Web
Finding this information is simple but may take some time. You can start with googling keywords you think the customers are using, going on each platform and joining groups or following key influencers. Google trends or Google alerts also help monitor customers. I have a feedly.com account so I can keep track of the blogs, news and websites I follow in one place.
Once you have some research you can group similar characteristics then describe and name similar personas. Look for similarities on who they are, what they do, why they do it and how they do it. Adding a fictional name and a picture helps you remember the persona. Below you will find an example. Remember take your time creating buyer personas and be willing to edit personas as you continue to research and learn about your customers. Share the persona you have created.
Click on the link below to download the Buyer Persona Worksheet
“Don’t get caught up in all the shiny new things” is my favorite peace of social media advice. New Social Media tools pop up all the time and it can be a real time waster exploring new resources. My advice is pick one or two you think can benefit you and explore that resource. Always stay focused on getting to know the platforms you are using in your social media strategy. Start small and expand your platform and resources as you listen to where your customers engage. My favorite resources right now is the Heminway Editor. For a $19 life time member you get access to an editing tool that works from anywhere, even your phone. Social media marketing includes writing whether we like it or not. So, for non-writers out their getting some help with editing content is essential. Grammarly is a great one as well and it is free for you to down load today! What is your favorite social media resource? What advice do you have about handling all the new and shiny tools in social media?
As Marketers, we need data. Data helps us understand our audience and the content that will resonate with them. Social Media analytics help measure how our activities are performing against objectives on different social media platforms. My 2 favorite measurements to get started with analytics are Reach and Conversion Rate. REACH is the followers (Twitter), fans (Facebook) and group members (LinkedIn) a business is able to acquire. TRAFFIC and CONVERSION RATE is how many visitors/customers you get to your website that come over from social media. These measures are easily available on each social media platform and google analytics. See website below for detailed instructions.
What are some other social media analytics and tools you could use to track social media performance?
This is a very interesting article on Lowes. I personally would have never expected a big company like this to have figured out social entertaining so well. How do you think Lowes is using social media to publish content and entertain customers? What can you learn from their strategy about social media marketing in general?
Blog Presented by
Dr. Kellie Emrich