Social Media Analytics
As Marketers, we need data. Data helps us understand our audience and the content that will resonate with them. Social Media analytics help measure how our activities are performing against objectives on different social media platforms. My 2 favorite measurements to get started with analytics are Reach and Conversion Rate. REACH is the followers (Twitter), fans (Facebook) and group members (LinkedIn) a business is able to acquire. TRAFFIC and CONVERSION RATE is how many visitors/customers you get to your website that come over from social media. These measures are easily available on each social media platform and google analytics. See website below for detailed instructions.
What are some other social media analytics and tools you could use to track social media performance?
This is a very interesting article on Lowes. I personally would have never expected a big company like this to have figured out social entertaining so well. How do you think Lowes is using social media to publish content and entertain customers? What can you learn from their strategy about social media marketing in general?
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Dr. Kellie Emrich